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AllurezThe New York City-based Allurez is one of the top vendors of diamonds and diamond jewelry on the internet, thanks to their combination of a wide selection of diamonds and settings, good prices, and excellent service. Along with other quality sellers like James Allen and Blue Nile, Allurez is one of the stores that everyone should take a look at before settling on a purchase.

Products and Services

As is the case with most online diamond vendors, Allurez offers a broad selection of both loose diamonds and complete pieces of diamond jewelry, including the usual items like rings, earrings and bracelets, to some product categories that aren’t available everywhere, like diamond cuff links. Other types of jewelry are also available.

Also like most other quality online sellers, Allurez has a robust “design your own jewelry” service. Whether you’d like to custom design an engagement ring, a pendant, or earrings, the process is very simple. You choose a diamond (using the site’s search engine, which will be further described later) and a setting, and you’re ready to go.

Fans of designer jewelry will be happy to know that Allurez offers one of the most impressive selections of designer pieces online. Their lineup includes marquee names like Gucci, Tiffany, and Hidalgo, although depending on the time of year, the designer items may be in short supply.

Allurez is known for their outstanding customer service. Customers who wish to consult with Allurez staff on their purchases or any other matter can contact agents by phone, email, or even live chat. Most importantly, their representatives are known to be very helpful. People who live in the NYC area even have the option of booking an appointment at the Allurez office.

Allurez Online Diamond Store Review


In order to choose a loose diamond, it’s necessary to find one using the Allurez search function. Users can narrow down the potential choices by the usual parameters like price, shape, and the “four Cs,” as well as optional parameters like depth and table measurements. Once you’ve provided some guidelines, the search results are returned in easy-to-read table form, and can be sorted by price or any of the other search parameters, and detailed certification information is available for every diamond in the database.

Payment and Shipping

Allurez supports a good variety of payment methods, from the major credit cards, to PayPal and Google Checkout, to wire transfer. Additionally, they offer a 90-day layaway plan, which requires a 30% deposit. All of their products are covered by a 1-year warranty, which includes ring resizing.

All US orders from Allurez are eligible for free shipping, with the speed of the free shipping increasing with the value of the order. Shipments to Canada are $39, and shipping costs for all other countries come to $69.


Allurez provides consumers with a simple, pleasant diamond shopping experience. Their selection, prices, and service are all among the best out there, so it’s more than worthwhile for any potential diamond buyer to browse the Allurez selection.

Intro paragraph:

Allurez – Best Designer Selection

Allurez offers an impressive range of designer pieces of diamond and gold jewelry. In addition to an extensive selection of custom and designer jewelry options, great prices, and a beautiful, easy-to-navigate website, Allurez also provides some of the best customer service in the industry, seeing customers through from the beginning to the end of the diamond buying process. For more information, read our review of Allurez. Online Diamond Store Review

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