Online Diamond Store Zoara Review
Zoara is one of the top online diamond retailers, and perhaps number one in terms of overall visibility online thanks to their successful use of social marketing. In order to compete with the likes of James Allen and Blue Nile, though, it will take more than just a clever advertising strategy. So, how does Zoara really stack up?
Zoara’s greatest strength is in the area of pre-set engagement rings. While most of the other top online retailers offer a good selection of pre-set pieces, Zoara really goes the extra mile. This may not be obvious to the consumer at the first glance, especially because Zoara’s offerings aren’t broken down into as many different categories as what you’ll find at some of the competitors’ websites. Once you actually start browsing through Zoara’s pre-set engagement rings, though, you’ll see that their selection is superior in a number of important ways.
For one thing, Zoara offers a great variety of rings in different price ranges. This makes it a must-visit for anyone looking for an engagement ring, regardless of budget. The ranges of styles and materials are also more extensive than what you’ll find anywhere else. Perhaps the most important thing from the consumer’s point of view, though, is how easy Zoara’s collection is to browse, and the quality of the product images. Zoara provides some of the biggest, clearest pictures of its pre-set engagement rings, and while this doesn’t necessary make it easier to make a decision, it does give you the opportunity to be confident when making that choice.
Loose diamonds are also available at Zoara. Their selection in this area is substantially smaller than those of some of the competition. It can change seasonally, but Zoara’s loose diamond count is usually in the 20,000 range, whereas sites like Blue Nile may have up to 80,000 available at any given time. That being said, Zoara is still a good place to look even if you’re strictly interested in loose diamonds. This is because, again, Zoara has done a good job of offering a good variety of products, in different price and quality ranges, and in different shapes.
Shopping for loose diamonds online almost always involves using a search feature, so it’s important for online diamond retailers that they have an intuitive yet powerful search engine in place to allow visitors to sort through the thousands of diamonds on offer easily and accurately. Zoara’s loose diamond search feature, while not the absolute best out there, is definitely well above average, and should easily accommodate most users. You can search sort by most common criteria, including price, carat weight, color, clarity, cut, and so on, and the results are presented in an easy-to-read format. Most of Zoara’s diamonds are accompanied by multiple photos.
With respect to customer service and guarantees, Zoara covers all of the bases. Like most reputable online retailers, they offer a 30-day money back guarantee on all products, and customer service is available by live chat, email, and telephone. Zoara provides free shipping on all US and Canadian orders, with orders over $750 receiving free FedEx Priority Overnight service.
Overall, Zoara is one of the must-see online diamond stores. This is especially true if you’re looking for a pre-set engagement ring. Even if you were thinking about using a create-your-own type of service for an engagement ring, you may still want to give Zoara’s pre-set selection a look, as the variety and value here is so great that there’s a good chance you’ll find something that meets your requirements.