Buying diamonds online can be a great option for the informed consumer. With online retailers you have the opportunity to do the necessary research easily, comparing different offerings to one another, and making sure that you get what you set out for. Some of the better online retailers tend to have very large selections as well, so you really do have the opportunity to find diamonds that meet your requirements, in your price range. In addition to finished jewellery and loose diamonds, you also have the option of buying wholesale diamonds online, which can be difficult through other avenues, in many cases because brick-and-mortar diamond wholesalers tend to be located almost exclusively in large cities.

There are a couple of things to keep in mind when purchasing diamonds online. There are many online retailers selling diamonds, some offering seemingly impossible deals. However, if a deal seems too good to be true, it probably is. To some dealers, diamonds look like an opportunity for a quick buck because, although they command high prices(*1), many buyers don’t really know how to distinguish a good value from a bad one.

When making such a large investment, it’s highly recommended that you go with a reputable retailer. You can expect much more detailed and accurate product information from quality retailers. This will make your purchase more secure, as you’ll know exactly what you’re getting and how you’re going to get it. Three very good examples of trusted online diamond vendors are James Allen(*2) (www.jamesallen.com), Mondera(*3) (www.mondera.com) and Blue Nile(*4) (www.bluenile.com).

Shipping insurance(*5) is also a must for any online diamond purchase. Again, any reputable retailer will offer insurance on shipments of diamonds. Putting such valuable, expensive items in transit without insurance is simply not worth the risk, no matter how much it might look like you can save.

Getting the Best Bang for Your Buck

There are several important variables(*6) that affect the price of diamonds. Only you know exactly what you’re looking for in a diamond, but when it comes to getting the best possible value, there are some trends you might want to take into consideration.

The factor that has the greatest influence on the price of a diamond is its carat weight. The most inexpensive loose diamonds are the lightest ones, while the heaviest ones tend to be very expensive. Diamonds above two carats are usually priced well outside the budget of most buyers. In the lower carat ranges, one-carat diamonds tend to represent the best combination of value and overall quality, as there isn’t a huge jump in price from half-carat to one-carat diamonds as there is between, for example, three and four-carat diamonds. Another thing to keep in mind with respect to carats is that they reflect only the weight of the diamond. Lower carat diamonds are simply smaller than large ones – a high-carat diamond can still be of relatively low quality. If you’re looking for the best value, it’s a good idea to go with a smaller yet higher-quality diamond.

Online Diamond Buying Guide

When it comes to diamond clarity ratings, diamonds with the VS1 and VS2 ratings offer the best overall value. The aesthetic differences from one clarity grade to the next are virtually imperceptible to the naked eye (to put it into perspective, the flaws in VS1 and VS2 diamonds can be difficult to see even under a 10x microscope), but when all other factors are the same a large difference in clarity grade can mean a big difference in price. This is why diamonds in the middle to lower range in clarity represent a superior value.

Small differences in color grade can be similarly difficult to discern. In the case of color, diamonds with color ratings in the G-I range, which are white to the naked eye, represent the best overall value. If you’re on a tighter budget, though, the J-L range can also be a good bet because, while the yellowish tint is still barely perceptible in these diamonds, they do tend to be somewhat less expensive.

There can be large differences in the price of diamonds in accordance with their shape(*7). Round cuts are the most popular, partly because round diamonds reflect light in a pleasing way. In the process of making round cut diamonds, though, a fair portion of the original diamond has to be removed, making round cuts somewhat inefficient. At the same time, because of their popularity, round cut diamonds are usually much more expensive than other cuts. Princess cuts tend to represent the best value to the consumer, largely because Princess cuts retain a higher percentage of the diamond’s actual mass after cutting.

Finally, the diamond’s cut is another factor which can have a relatively small effect on price, and because of this, ideal and premium-grade cuts usually end up being the best value to consumers.

Link notes

*1 – “Diamond Prices” article

*2, 3, 4 – jamesallen.com, mondera.com, bluenile.com reviews respectively

*5 – “Diamond Ring Shipping Insurance” article

*6 – “Diamond Ring Grading” article

*7 – “Diamond Ring Shapes” article

Online Diamond Buying Guide

An engagement ring is a hugely important purchase(*1), and it’s almost always a hugely expensive one as well. Given that people often refer to the cost of an engagement ring in terms of portions of their salary (“two months’ salary,” and so on), it comes as no surprise that one of the most common questions people have about engagement rings is, “How can I pay for this?” Thankfully, there are a number of engagement ring financing options available to most potential buyers that can help make paying for an engagement ring a somewhat more manageable prospect.

Engagement Ring Financing

You’re probably aware that many brick-and-mortar jewellery stores offer in-house financing. This sort of thing can be a decent option, although it’s always recommended that you make sure you’re familiar with all of your options in this respect, as sellers can vary significantly with respect to interest rates and conditions.

What may come as a surprise is that there are some online retailers that also provide alternative financing options. One of the best-known and most reputable jewellery retailers on the web, bluenile.com(*2), offers US customers the option of paying through the Bill Me Later financing service. Bill Me Later is an easy-to-use, convenient option. Basically, all you need to do is register for the service, and purchase your item. You’ll then receive periodic statements, not unlike you would with a credit card, and make your payments.

Jewellery retailers both online and offline will frequently offer promotional periods as an incentive to customers looking for financing. These promotions usually involve initial interest-free periods when making purchases within a certain price range. This type of deal can make it much easier for customers to purchase engagement rings within their means. However, it’s a good idea to go with these promotions only when you’re really certain that you can pay off the balance within the specified period.

Link notes

*1 – “Online Diamond Buying Guide” article

*2 – bluenile.com review

Engagement Ring Financing

It goes without saying that buying an engagement ring is one of the biggest decisions in anyone’s life. The purpose of this engagement ring guide is to outline some of the basic factors involved in making this decision. The possibilities for the final design of an engagement ring are nearly endless, and the highly personal final decision is always up to the buyer, but there are certain facts of which every prospective engagement ring should be aware before beginning the search.

In order to minimize confusion and frustration, there are three basic decisions any buyer should make. These are: setting your budget, choosing a diamond or diamonds, and choosing a setting.

Setting a Budget

Deciding on your budget is always the first thing you should do before making such a significant purchase. For obvious reasons, it’s always a good idea to limit yourself to something within a price range that you know you can afford. Some diamond vendors will provide you with financing options that can make the purchase more manageable, but it’s important to avoid letting anyone talk you into buying something outside of your price range. Set a reasonable limit, and stick to it – this is the best way to ensure satisfaction in the long run.

Although an engagement ring will always be a significant investment, you might be surprised with what kind of quality you can get at a relatively affordable price. The key to getting the best value for your dollar is to make informed decisions as to the diamond and setting for your engagement ring.

Engagement Ring Guide For Choosing a Diamond

In most cases, the diamond will constitute the largest portion of the final price of an engagement ring. If you’ve shopped for diamonds before, you’ve probably seen the drastic differences in prices that diamonds can have. The main deciding factors in the price of a diamond are the “four C” grading categories:

• Cut: the overall quality with which the diamond has been cut and finished, which affects the sparkle and brilliance of the diamond
• Clarity: how clear the diamond is; diamonds can range from virtually transparent, to cloudy in appearance
• Color: the extent to which undesired coloration is visible in the diamond
• Carat weight: the actual mass of the diamond, weighed in carats

By learning about the four Cs and how they impact the value of a diamond, you can equip yourself to make an informed decision and thus ensure that you’re getting the best possible value when making a purchase.

Choosing a Setting

In the case of engagement rings, the setting is the band of the ring. Different settings will display diamonds in different ways. Some types of settings can be used for diamond solitaires, meaning that you only have to purchase a single diamond, while some call for multiple diamonds. Also, some settings are sold with “accent stones” (small diamonds or other gemstones) already in place.

If you’re having trouble choosing a diamond, it can actually sometimes be helpful to choose a setting first instead. This will help narrow down your choices with respect to diamonds, as some settings can only accommodate certain diamond shapes.

Engagement Ring Guide

By now you might have read up quite a bit on diamonds and all the issues surrounding them, from the “four C” grading criteria to the pros and cons of the various different diamond shapes. There is one other major thing to consider, and that’s diamond ring settings. The setting can make a big difference to the way the ring as a whole looks, each type of setting has its own concerns with respect to durability and maintenance.

Popular diamond ring settings include bead settings, bezel settings, and flush settings. Depending on which type of setting your interested in, you may need to limit your diamond search to certain shapes.

Bead Settings

The bead setting is similar in some respects to the pavé setting, another common type of setting that is especially popular for use in engagement rings. Whereas the pavé setting features a large number of small, tightly set diamonds, the bead setting features a smaller number of diamonds that themselves are usually larger in size. The spacing between diamonds is larger in the bead setting, which means that the quality and material of the setting itself become more important to the overall appearance of the ring.

Diamond Ring Settings

Although bead settings have a smaller number of diamonds than pavé settings, bead settings can end up being more expensive because they require relatively large diamonds. That being said, the visual effect of a bead setting can be stunning enough to make the added cost worthwhile.

Bezel Settings

One of the most popular of all diamond ring settings is the bezel setting. Bezel settings feature individual diamonds set within raised collar-like bezels. They’re typically used with diamond solitaires, and are appropriate for naturally drawing attention to a single diamond, though multiple bezel settings are also common. Bezels can also be combined with other types of settings, like bead or pavé settings. One fashionable (and expensive) style is to have large stones set in bezels and surrounded by pavé settings of large numbers of smaller diamonds.

On the other hand, simple diamond solitaire bezels can also be very elegant. The bezel also provides protection for the diamond, which means that bezel settings can be some of the longest lasting.

Flush Settings

One of the most recent trends in diamond ring settings is the flush setting. Flush settings involve diamonds being set in a lowered slot within the band of the ring. They differ from channel settings in that, rather than having multiple diamonds set directly next to one another, most flush settings feature a small number of individual diamonds set at different points along the band.

A flush setting can obscure a diamond to a certain extent. This can actually be an advantage, though, as this ends up being a good way to display diamonds with relatively low clarity ratings without exposing their flaws. Round brilliant diamonds are generally considered the most appropriate for use with flush settings, although it is possible to use other diamond shapes with this type of setting as well.

Diamond Ring Settings

If you’ve shopped for diamonds online(*1), you’ve probably noticed some of the data that comes up in search results, usually in the form of numbers or abbreviations like “H,” “J,” or “VS2,” or cryptic terms like “Ideal” or “Premium.” Diamond rings, and the diamonds used in them, are graded according to four major criteria. These criteria are called “cut,” “clarity,” “color,” and “carats.”

While the ratings and the ways in which they’re expressed can be confusing to the ordinary consumer, they are very important, as they have a huge influence on the market value and sale price(*2) of a diamond. You’ve probably noticed that some diamonds are relatively affordable, while others can be valued at tens of thousands to even millions of dollars; this is, in essence, entirely because of differences in the “four Cs.”

If you’re in the market for diamonds, it’s worthwhile to take the time necessary to learn about these variables, what they mean, and exactly what sort of impact they can have upon diamond valuation. Quite simply, the difference between having this knowledge and not having it can mean the difference between understanding what a good price is for a diamond, and making a mistake.

Cut

In diamond grading terms, “cut” refers to the overall reflectiveness and brilliance of a diamond. Cut in this respect is not to be confused with the different standard shapes of a diamond, which themselves are commonly referred to as “cuts,” such as the round brilliant cut or the Princess cut.

Diamond Ring Grading: The 4 Cs

A diamond’s cut rating has a very significant influence on its price. Unfortunately, cut is also the most difficult of the grading criteria for non-experts to get a handle on, and even among professionals, it can sometimes seem to be an almost subjective measure. The different diamond certification authorities (more on them later) each take different approaches to determining and expressing the quality of a diamond’s cut. Vendors sometimes try to simplify these grades; the cut grades you’re most likely to see on online diamond retailers’ websites are, in order from best to worst: Ideal, Premium, Very Good, Good, Fair, and Poor; so, diamonds with an Ideal cut rating are the most brilliant, while diamonds with a Poor grade will be relatively dull-looking.

Clarity

The clarity grade is somewhat easier to understand. Clarity refers specifically to the lack of visible flaws both on the surface of a diamond and on its interior. Flaws on the outside of a diamond are commonly called “blemishes,” while interior flaws are called “inclusions.”

Clarity grades are expressed as follows: F, for “Flawless;” IF, for “Internally Flawless,” for diamonds with no inclusions but slight exterior flaws; VVS1 and VVS2, for “Very Very Slightly Included,” meaning possible flaws to the outside and tiny inclusions which are barely visible under magnification; VS1 and VS2, for “Very Slightly Included,” for flaws which are slightly more visible under magnification; SI1 and SI2, for “Slightly Included,” meaning that the flaws are relatively easy to see under magnification; and I1, I2 and I3, for “Included,” in which cases the inclusions may be visible to the naked eye.

Color

A diamond’s color rating denotes the extent to which coloration is visible within the diamond. In the majority of cases, the less visible the color is, the more attractive the diamond is thought to be. The color rating scale starts at D and goes to X, with D-grade diamonds being colorless, and X-grade diamonds having a clearly visible yellowish hue.

The degree to which color is visible can also vary depending on the shape of the diamond. Truly colorless diamonds are extremely rare and thus very, very expensive. At the same time, in the middle ranges of color grades, the difference to the naked eye can be difficult to discern, and so the price differences can be accordingly subtle.

Diamonds as far down as the I color rating can be virtually colorless to the naked eye. Note that the color rating scale does not apply in the same way to naturally colored diamonds, such as pink or blue diamonds. These diamonds are actually considered more valuable if the coloration is stronger.

Carats

Carats are the unit of measurement used to express the actual weight of a diamond. This is the most straightforward of the four Cs, yet it also has the most obvious impact on the price of a diamond. A 5-carat diamond will always be significantly more expensive than a 3-carat diamond, even if the 5-carat diamond rates more poorly in every other respect.

Due to budget constraints, most consumers wouldn’t even consider buying a diamond over one carat. If you want to buy a diamond with the best possible overall quality at the best possible price, it’s a good idea to focus more on the other grading criteria, even though the differences there can be more difficult to discern in some ways.

Diamond Certification

Most diamonds on the market are rated in these ways. However, the ratings aren’t just made up by vendors. In order to maintain the integrity of the market, vendors rely on independent certifying organizations to assign grades to diamonds. The two biggest and most respected authorities are the Gemological Institute of America (GIA) and the American Gem Society (AGS). Reputable online diamond retailers, such as James Allen(*3), Mondera(*4), and Blue Nile(*5), will only sell diamonds certified by respected bodies. This is your guarantee that the properties of a diamond are as advertised.

Link notes

*1 – “Online Diamond Buying Guide” article

*2 – “Diamond Prices” article

*3, 4, 5 – jamesallen.com, mondera.com and bluenile.com reviews respectively

Diamond Ring Grading: The 4 Cs

If you’ve shopped for diamonds online(*1), you’ve probably noticed some of the data that comes up in search results, usually in the form of numbers or abbreviations like “H,” “J,” or “VS2,” or cryptic terms like “Ideal” or “Premium.”  Diamond rings, and the diamonds used in them, are graded according to four major criteria.  These criteria are called “cut,” “clarity,” “color,” and “carats.”

While the ratings and the ways in which they’re expressed can be confusing to the ordinary consumer, they are very important, as they have a huge influence on the market value and sale price(*2) of a diamond.  You’ve probably noticed that some diamonds are relatively affordable, while others can be valued at tens of thousands to even millions of dollars; this is, in essence, entirely because of differences in the “four Cs.”

If you’re in the market for diamonds, it’s worthwhile to take the time necessary to learn about these variables, what they mean, and exactly what sort of impact they can have upon diamond valuation.  Quite simply, the difference between having this knowledge and not having it can mean the difference between understanding what a good price is for a diamond, and making a mistake.

Cut

In diamond grading terms, “cut” refers to the overall reflectiveness and brilliance of a diamond.  Cut in this respect is not to be confused with the different standard shapes of a diamond, which themselves are commonly referred to as “cuts,” such as the round brilliant cut or the Princess cut.

Diamond Ring Grading: The 4 Cs

A diamond’s cut rating has a very significant influence on its price.  Unfortunately, cut is also the most difficult of the grading criteria for non-experts to get a handle on, and even among professionals, it can sometimes seem to be an almost subjective measure.  The different diamond certification authorities (more on them later) each take different approaches to determining and expressing the quality of a diamond’s cut.  Vendors sometimes try to simplify these grades; the cut grades you’re most likely to see on online diamond retailers’ websites are, in order from best to worst: Ideal, Premium, Very Good, Good, Fair, and Poor; so, diamonds with an Ideal cut rating are the most brilliant, while diamonds with a Poor grade will be relatively dull-looking.

Clarity

The clarity grade is somewhat easier to understand.  Clarity refers specifically to the lack of visible flaws both on the surface of a diamond and on its interior.  Flaws on the outside of a diamond are commonly called “blemishes,” while interior flaws are called “inclusions.”

Clarity grades are expressed as follows: F, for “Flawless;” IF, for “Internally Flawless,” for diamonds with no inclusions but slight exterior flaws; VVS1 and VVS2, for “Very Very Slightly Included,” meaning possible flaws to the outside and tiny inclusions which are barely visible under magnification; VS1 and VS2, for “Very Slightly Included,” for flaws which are slightly more visible under magnification; SI1 and SI2, for “Slightly Included,” meaning that the flaws are relatively easy to see under magnification; and I1, I2 and I3, for “Included,” in which cases the inclusions may be visible to the naked eye.

Color

A diamond’s color rating denotes the extent to which coloration is visible within the diamond.  In the majority of cases, the less visible the color is, the more attractive the diamond is thought to be.  The color rating scale starts at D and goes to X, with D-grade diamonds being colorless, and X-grade diamonds having a clearly visible yellowish hue.

The degree to which color is visible can also vary depending on the shape of the diamond.  Truly colorless diamonds are extremely rare and thus very, very expensive.  At the same time, in the middle ranges of color grades, the difference to the naked eye can be difficult to discern, and so the price differences can be accordingly subtle.

Diamonds as far down as the I color rating can be virtually colorless to the naked eye.  Note that the color rating scale does not apply in the same way to naturally colored diamonds, such as pink or blue diamonds.  These diamonds are actually considered more valuable if the coloration is stronger.

Carats

Carats are the unit of measurement used to express the actual weight of a diamond.  This is the most straightforward of the four Cs, yet it also has the most obvious impact on the price of a diamond.  A 5-carat diamond will always be significantly more expensive than a 3-carat diamond, even if the 5-carat diamond rates more poorly in every other respect.

Due to budget constraints, most consumers wouldn’t even consider buying a diamond over one carat.  If you want to buy a diamond with the best possible overall quality at the best possible price, it’s a good idea to focus more on the other grading criteria, even though the differences there can be more difficult to discern in some ways.

Diamond Certification

Most diamonds on the market are rated in these ways.  However, the ratings aren’t just made up by vendors.  In order to maintain the integrity of the market, vendors rely on independent certifying organizations to assign grades to diamonds.  The two biggest and most respected authorities are the Gemological Institute of America (GIA) and the American Gem Society (AGS).  Reputable online diamond retailers, such as James Allen(*3), Mondera(*4), and Blue Nile(*5), will only sell diamonds certified by respected bodies.  This is your guarantee that the properties of a diamond are as advertised.

Link notes

*1 – “Online Diamond Buying Guide” article

*2 – “Diamond Prices” article

*3, 4, 5 – jamesallen.com, mondera.com and bluenile.com reviews respectively

Diamond Ring Grading: The 4 Cs

For a number of reasons, buying diamonds online(*1) can be a very attractive prospect for many consumers. However, all online retailers are not created equal, and there are certain service features that buyers should not do without. Diamond ring shipping insurance is one of these.

It’s impossible to overstate the importance of insurance for the shipping of valuable items, and this is particularly true for diamond rings and other diamond jewellery. Ideally, you’d like to receive your item without it being tarnished in any way, as this would affect its appearance as well as its value(*2). In most cases, diamonds will be shipped safely, but in the even that they aren’t, shipping insurance is your safety net. If your item is damaged or lost in shipping, you file a claim with the party responsible for shipping (meaning the courier or postal service), and you can receive the cash value of the item.

When buying diamonds online, you should be absolutely certain of what your insurance options are. Under no circumstances should you purchase diamonds from a vendor that does not offer shipping insurance, no matter how good a deal it might initially appear to be. Without shipping insurance, you have no recourse should the item be damaged.

Diamond Ring Shipping Insurance

Fortunately, virtually all reputable vendors do offer shipping insurance. Many US-based sellers use courier services that include insurance up to a certain value with any shipment. Mondera(*3) includes insurance with every shipment, while James Allen(*4) automatically fully insures domestic shipments and international shipments up to $1,000, with insurance for international orders over $1,000 costing $50 plus one percent of the total price.

Link notes

*1 – “Online Diamond Buying Guide” article

*2 – “Diamond Ring Grading” article

*3,4 – mondera.com and jamesallen.com reviews respectively

Diamond Ring Shipping Insurance

Diamond prices are based on a number of factors. In some ways, diamond pricing can be seen as an imperfect science. As all diamonds are unique, and no two diamonds share exactly the same qualitative or quantitative attributes, it isn’t really possible for vendors to set exact standards, nor is it the case that potential buyers can safely say, “I’m going to spend X dollars on a diamond, so I know I’m going to get features Y and Z.”

Although the issues behind diamond pricing can be complex, if you’re in the market for diamonds, whether wholesale or at retail, it’s worthwhile to take the time to familiarize yourself with some of these concepts. This way you can be certain that, when it comes time to make a purchase(*1), you’ll be able to get a good value for your money.

Diamond Prices

The standard criteria for diamond pricing are the diamond’s cut, clarity, color, and carat weight. These factors are commonly known in the diamond marketplace as the “four Cs.”(*2) The term “cut” refers to the overall finish of the diamond – diamonds that are finished in such a way that their quality is emphasized as much as possible have a greater value. (“Cut” in this respect is not to be confused with the shape[*3] of the diamond.) “Clarity” refers to a lack of visible flaws on both the outside surface and the inside of a diamond, with greater clarity not surprisingly leading to a higher price.

Diamond “color” is, in most cases, considered undesirable. Diamonds with less coloration and a more transparent appearance are considered more valuable. On the other hand, diamonds with a strong, bright, natural color – yellow or pink diamonds, for example – are considered more valuable the deeper the color is. Finally, carats are the unit used to measure the weight of diamonds, with heavier ones fetching a higher price.

Link notes

*1 – “Online Diamond Buying Guide” article

*2 – “Diamond Ring Grading” article

*3 – “Diamond Ring Shapes” article

Diamond Prices

Diamonds are found and mined in a virtually limitless variety of shapes and conditions. It can take literally millions of years for diamonds to form, and while at heart they are actually nothing more than collections of carbon atoms, no two diamonds are exactly alike in appearance and state. This fact is a big part of what gives diamonds in general such beauty and such a mystique.

Although all diamonds are unique, there are a limited number of standard shapes into which diamonds are cut before they are placed on the market. The reason why diamonds are cut into certain shapes is simply to improve upon and emphasize the attractive aspects of their appearance. Most diamond shapes are symmetrical, with an equal number of facets (the flat, defined faces on the surface of the diamond) on each side.

In the process of cutting a diamond into a standard shape, a certain amount of the diamond’s surface area is removed. Some shapes involve the loss of more of the diamond than others. This can have an effect on diamond prices(*1) and in a certain sense it can alter the comparative value of a diamond.

The end shapes of diamonds can be quite different.

The following are the most common Diamond Ring Shapes.

The Round Brilliant Cut

The round brilliant is, by a significant margin, the most common diamond shape. It’s also the most popular with consumers, partly because it is relatively versatile in terms of the types of settings and arrangements with which it can be used. The round shape is also valued for its overall appearance and its durability relative to other shapes.

For consumers thinking about buying loose diamonds online, round cut diamonds represent the best opportunity to be as specific as possible about your demands in terms of the 4 Cs(*2) (color, clarity, cut, and carat weight). It’s also the only shape that is likely to be an option for buyers at both the low and high end of the budget spectrum.

The round brilliant cut is so common that there are further subcategories of round diamonds in order to mark out the very slight distinctions that can occur between them. The Eulitz Brilliant cut is considered the best round cut in terms of quality, while the American Standard cut is, not surprisingly, considered the benchmark for round cuts in North America.

Fancy Cuts

Fancy diamond cuts are any shape that is not a round cut. These include Asscher cuts, cushion cuts, emerald cuts, heart cuts, oval cuts, pear cuts, Princess cuts, and radiant cuts.

The Asscher Cut

The Asscher cut is named for the cutters who developed it, the Asscher brothers of Holland. Asscher cut diamonds have a square shape with truncated corners. The corners are cropped in order to strengthen the diamond.

In most Asscher cut diamonds, there is a second square shape clearly visible within the outer square. Diamonds with this type of shape tend to have a bit less brightness than round cuts, but the angular shape helps to emphasize their clarity. This is a great thing if the diamond itself is particularly clear to begin with, but if it has any clarity issues, these will be very obvious with an Asscher cut.

The Asscher cut is historically one of the less common diamond shapes, but it has increased in popularity in recent years. It is extremely rare for a larger diamond to be given an Asscher cut.

The Cushion Cut

The cushion cut is actually one of the oldest diamond shapes. In a sense the cushion cut was a step in the evolution toward the round cut, as this was one of the cuts that were possible to do reliably with 18^th century technology and techniques.

Cushion cut diamonds can vary significantly in size and dimensions. They all have rounded edges, but some are square, some are slightly rectangular, and some are rectangular with very elongated sides. The facets on cushion cut diamonds are larger than those on later cuts. This can really emphasize the clarity of the diamond, which, as in the case of Asscher cuts, can be beneficial or detrimental depending on the diamond’s natural properties; cushion cuts with poor to medium color ratings (usually M and below) will also be noticeably discolored.

The Emerald Cut

The emerald cut is another diamond shape with cropped corners, much like the Asscher cut. The name comes from the fact that this type of cut is the most common cut for emeralds, and indeed, if you’ve seen an emerald, then you have a good general idea of what an emerald cut diamond can look like. Emerald cut diamonds are actually even more spectacular than emeralds, because of their multitude of symmetrical rectangular facets.

Emerald cuts can vary with respect to dimensions, as some have a higher length-to-width ratio than others. With a very high length-to-width ratio, though, an emerald cut diamond’s features can be somewhat obscured, so many buyers prefer ones with a ratio up to about 1.5. With an emerald cut, a diamond’s flaws will be exposed, so this is really only a great option for buyers with the budget to accommodate a very high-quality diamond.

The Heart Cut

The heart cut is one of the most stylized diamond shapes. Its value and merits to customers are perhaps fairly obvious, considering the significance of the heart shape. This isn’t to say that the heart cut isn’t a legitimate one among even the most discerning connoisseurs, though. The heart shape can strongly emphasize the natural “fire” of a diamond, and the unconventional arrangement of facets on a heart-shaped diamond can provide a uniquely beautiful shine.

Heart cuts need to be very intricate in order to achieve the best visual results. As such, it’s recommended that you purchase a diamond of this shape only if it has a very high “cut” rating. High-quality heart-shaped diamonds are in relatively short supply, so this type of diamond as well might only be a realistic choice for people who are willing to pay a premium.

The Oval Cut

Of all fancy cuts, the oval cut has the most in common with the brilliant round, both in terms of general appearance and technical properties. Although it might seem like an obvious progression from the round cut, the oval cut is actually one of the more recent types to emerge. Perhaps because of this, it’s still relatively rare.

Oval cut diamonds can also differ from one to the next in their length-to-width ratio, some having a more “plump” appearance, while others appear longer and thinner. Oval cuts generally reflect light very well, and have distinctive facets including a grouping of triangular ones near the center. In some cases, these central facets can have a darkened appearance, which is considered undesirable. This isn’t necessarily something that can be distinguished by looking at color or clarity grades. Instead, you’ll have to take a good look at the diamond itself.

The Pear Cut

The pear cut, also known occasionally as the teardrop cut, features one rounded end and one end with more of a point. It was developed as a hybrid of the round cut and an early cut called the “marquise,” which is ovular with sharp points at both ends.

The pear is another cut that can have a variety of length-to-width ratios. In fact, pear cuts can have a length-to-width ratio as high as 2.0. Pear cuts can suffer from a darkening effect similar to that experienced by some oval cuts, so it’s important to take a good look at any pear cut diamond before purchasing. Also, some poorly-cut pear-shaped diamonds can have a clearly visible asymmetry, where the two rounded “shoulders” are of different lengths.

The Princess Cut

The Princess cut is clearly the most popular of the fancy cuts. It has a very distinctive shape, with a base that is usually square (although some can be very slightly rectangular, with a maximum length-to-width ratio of around 1.2) and rounded, slightly protruding corners. The facets of a Princess cut are arranged in such a way that the face of the diamond is divided into four triangular sides.

Its popularity is largely due to the fact that it tends to reflect light better and provide a more brilliant overall appearance than other square cuts. Another positive about Princess cuts is that they are better able to mask any flaws in the diamond, compared to other square cuts. So, Princess cuts should appeal to buyers with a greater range of budgets.

One thing to keep in mind is that the corners of Princess cut diamonds can be susceptible to damage. Therefore, it’s best to use Princess cuts only in settings that will provide them with some protection.

The Radiant Cut

Radiant cut diamonds are another square cut, with the corners cropped to a somewhat greater extent than they are on emerald or Asscher cuts. Radiant cuts also have a distinctive geometric facet pattern, with a diagonal cross pattern often visible in the center.

Again, with respect to their length-to-width ratios, radiant cuts can range from square to slightly rectangular. Generally, the closer a radiant cut is to a perfect square, the better it will look. The radiant cut is one cut that is a realistic choice for buyers with lower budgets, as it is able to hide defects to a certain extent, as opposed to most other types of square cuts.

Link notes

*1 – “Diamond Prices” article

*2 – “Diamond Ring Grading” article

Diamond Ring Shapes

Apart from the four Cs(*1), one of the most frequently cited properties of a diamond is fluorescence. Diamond fluorescence, by definition, is the degree to which it gives off a colored hue when exposed to ultraviolet radiation. In some circles, fluorescence is considered an undesirable trait for a diamond. So, some vendors and buyers have lower expectations for the prices of diamonds(*2) that exhibit higher levels of fluorescence.

However, this is not a universally accepted position. There is an ongoing, heated debate regarding what impact a diamond’s fluorescence has on its appearance to the naked eye under normal conditions. There is no debate as to whether fluorescence actually exists or not, as a diamond’s fluorescence or lack thereof is clearly visible when the diamond is placed under a black light. Obviously, the people in the “fluorescence is bad” camp are of the opinion that fluorescence has a clear and detrimental effect upon the appearance of a diamond even when viewed in normal light.

Then there are those who take a more nuanced view of fluorescence. Some argue that, although any fluorescence in diamonds with good color ratings is a negative, a small to medium amount of fluorescence can actually improve the appearance of diamonds with lower color grades. Some also believe that fluorescence can improve the overall appearance of naturally colored diamonds.

To some, fluorescence itself is an impurity that afflicts some diamonds. In these cases, as with those who simply believe that fluorescence negatively affects a diamond’s appearance, this naturally leads to a reduction in the value of diamonds that exhibit fluorescence, and the more fluorescent a diamond is, the more its value suffers in these circles. One prominent voice on the anti-fluorescence side is the respected Rapaport Report, a diamond industry publication that is often cited as the standard in diamond valuation.

Diamond Fluorescence

On the other hand, there is another side that posits that fluorescence has absolutely no meaningful impact on the quality or appearance of a diamond, and therefore that fluorescence should not factor into the pricing of a diamond. The basic foundation of this position is the argument that it isn’t really possible to distinguish diamonds of differing fluorescence from one another with the naked eye under normal light conditions.

This position appears to be backed up by a greater body of evidence. Most significant are the results from a study carried out in 1997 by the Geological Institute of America, which found that even individuals involved directly in the diamond trade, including professional diamond appraisers, were unable to consistently identify or discern differing levels of fluorescence in diamonds.

Even more importantly, ordinary individuals involved in the study were unable to discern any effect from fluorescence. This really should settle the debate, as it is the consumer’s tastes that drive the diamond industry, and it wouldn’t make much sense to charge a consumer more money for a particular diamond based on a variable that has no meaningful effect.

Nevertheless, there are still some vendors who will downgrade the price of diamonds that exhibit higher levels of fluorescence. For consumers, this can represent a good opportunity. If you’re looking at two diamonds with the same ratings in every category except for fluorescence, and the vendor is selling the more fluorescent diamond at a lower price, you essentially have the chance to buy the “same” diamond for less.

Link notes

*1 – “Diamond Ring Grading” article

*2 – “Diamond Prices” article

Diamond Fluorescence

Diamond cut is one of the “four Cs” used to determine the overall quality, and therefore the price, of a diamond. Most diamond certificates will include a rating of the diamond’s cut, and, all other things being equal, a diamond with a better cut grade will command a higher price.

While the other three criteria (clarity, color, and carat weight) are relatively straightforward and simple enough that they can be understood and assessed by anyone, cut is a much more complex variable.

The methods for determining a diamond’s cut rating can vary depending on who is making the assessment, and, to further complicate the matter from the buyer’s perspective, some certificates don’t explain in much detail what criteria they used to grade a diamond’s cut.

That being said, if you’re thinking of buying a diamond, it would be well worth the time it takes to understand what different cut grades mean, how they’re determined, and what influence they have on a diamond’s price. This knowledge makes you better able to determine for yourself what a diamond’s price should be, distinguish a good deal from a bad one, and make the best possible investment when buying diamonds.

What is diamond cut?

In simple terms, the cut grade of a diamond refers to the “light performance” of a diamond, meaning the degree to which the diamond retains and reflects the light that enters it. A diamond with a good cut will be highly reflective and exhibit the best possible amount of sparkle. Conversely, diamonds that “leak” light through the bottom or side are usually cut too shallow or deep respectively, and they will thus have a less favourable cut grade.

Since it’s widely acknowledged that the aforementioned sparkle or brilliance is what gives diamonds their unique beauty, it follows that cut is what separates the most stunning diamonds from just ordinary ones.

It should be noted that “cut” in this sense does not refer to the intended shape of the diamond. If you’ve ever browsed for diamonds, you’ve probably come across terms like “Princess cut,” “Asscher cut,” “Emerald cut,” and so on. These refer only to stylized diamond shapes, and are not an indication of a cut rating.

What diamond cut grades are there?

At this point there still isn’t a standardized system for diamond cut grades. Each certifying authority uses its own system to rate the cut of a diamond, which can make things slightly confusing. Thankfully, however, the grades themselves are usually fairly self-explanatory, even if the methods used to determine them aren’t all that clear (more on that later).

Most certifiers use a five or six-point cut grading system. The typical system goes as follows, from best to worst:

• Ideal: A diamond with maximum brilliance.
• Premium: Nearly equal to Ideal.
• Very Good: A diamond with slight light leakage.
• Good: A diamond with decent reflectiveness, usually one which has been cut for size rather than brilliance.
• Fair or Poor: Diamonds that reflect relatively little light.

Again, though, in some cases the terminology that is used can differ, the Gemological Institute of America, one of the major diamond rating authorities, for example, grades diamond cuts as Excellent, Very Good, Good, Fair, and Poor; so, diamond cuts rated “Excellent” by the GIA will be roughly equivalent to those rated “Ideal” by other bodies. Additionally, some diamond vendors have a special designation for their best cuts. For example, the online diamond retailer Blue Nile has a “Blue Nile Signature Ideal” cut, a term which they use to refer to cuts within the top 1%.

How are diamond cut grades assigned?

This is where things start to get complicated. The methods used to quantitatively assess the quality of a cut vary. The way the GIA determines what a diamond’s cut grade should be, for example, differs in very specific ways from the way other certifiers like the AGS do it. In most cases, these organizations don’t divulge the exact details of the processes they use.

The shape of a diamond also makes a difference with respect to how its cut grade is determined. Although there are some basic criteria that remain the same for any type of diamond, the exact methods used to grade a round diamond’s cut are different from those used to grade a heart-shaped diamond’s cut. The remainder of this explanation will focus on round diamonds, as this is by far the most common diamond shape.

(*1)

One of the factors affecting the cut grade of a round diamond is the number of facets it has. Facets are the flat, defined areas on the surface of a diamond. The facets on round diamonds are usually triangular. Currently, it’s thought that the ideal round diamond should have 33 facets on the crown (the section of the diamond that sits above the girdle, which itself is the widest point of the diamond) and 25 on the pavilion (the lower, longer section of the diamond).

Diamond Cut

When there are imperfections on the surface of the diamond, cutters may add extra facets in order to obscure them. This results in a degradation in the overall quality of the cut.

While the facet count is generally agreed upon as a good way of judging the quality of a diamond cut, there are other points on which gemologists frequently disagree. Some of the other factors used by some authorities to help determine cut grades include the height of the diamond’s crown, the depth of the pavilion, the diameter of the table (the top of the crown), and the angles of the crown and pavilion.

The American Standard benchmark for round diamonds calls for a crown height of 16.2%, pavilion depth of 43.1%, and table diameter of 53% of the total girdle diameter. The Ideal Brilliant benchmark, however, calls for 19.2% crown height, 40% pavilion depth, and 56.5% table diameter. While these differences may be difficult for amateurs to discern, they are a good illustration of the difficulties associated with creating a simple assessment of a diamond’s cut.

Although there are some disagreements as to the exact proportions that constitute the perfect diamond cut, for prospective diamond buyers, the most important thing to understand is that diamond certifications provided by organizations like the AGS and GIA are trustworthy and meaningful. Reputable diamond vendors base the prices at which they buy and sell diamonds on the cut as well as the rest of the “four Cs.” When you purchase a diamond, you don’t have to worry about the perception of what makes a good diamond cut changing so much that the value of your diamond will be significantly affected.

Which diamond cut grade represents the best value?

Which sort of diamond is best for you largely depends on your budget. For buyers who are willing to purchase them, vendors usually recommend diamonds with the highest possible cut grades. However, this may be due to some self-interest on their part.

The other three Cs have an impact on diamond prices as well, so it can be difficult to gauge the exact difference in price between an Ideal or Excellent cut diamond and a Very Good cut. For casual buyers and budget-conscious investors alike, diamonds with a Very Good or Good cut grade can represent an excellent value. This is because, while they can be more affordable than otherwise equivalent Ideal or Excellent cut diamonds, the visible difference in quality is minimal.

At the same time, feel free to use your discretion. If, for example, you come across a diamond with an Ideal cut rating which has good ratings in the other categories and is still within your budget, then you should certainly consider it, as long as you’re dealing with a reputable vendor.

Picture notes

*1 – If you have some sort of diagram of a diamond that shows the different parts (table, crown, girdle, pavilion), that might be useful here.

Diamond Cut

While there are a number of popular diamond shapes, and some alternative shapes like the princess cut and Asscher cut have gained a fair amount of popularity in recent years, round brilliant diamonds are by far the most popular and the most widely available. If you’ve ever shopped for diamonds, you’ll surely have noticed just how many more round diamonds there are than any other shape. There are a number of reasons as to why this is, and, as with every other shape, the round brilliant has certain unique characteristics that potential buyers should be aware of before making a purchase.

What are round brilliant diamonds?

The round brilliant cut is now considered the “traditional” diamond shape, having been around since at least the mid-17^th century. The exact processes used to create round diamonds have changed numerous times since then. The earliest round cuts had a relatively small number of facets, meaning that the facets were long and could often expose imperfections on the interior of the diamond. One of the evolutionary stages of the round brilliant was known as the cushion cut, and this cut is still available today.

The ideal modern round brilliant has a total of 58 facets. In some cases, additional facets may be added in order to conceal the diamond’s flaws. There are actually still a few different benchmarks in use to determine the ideal dimensions of round brilliant diamonds. In North America, the common benchmark is known as the American Standard.

What makes round brilliant diamonds special?

There are a number of factors that have contributed to the popularity of round brilliant diamonds. Most significantly, their small facets perform a couple of very important and helpful functions. First, they help to obscure any flaws within the diamond. With diamonds that feature long facets, such as the emerald cut and the Asscher cut, the diamond’s clarity grade is absolutely crucial, as diamonds that have clarity grades in the SI1-2 range will have flaws that are easily visible to the naked eye, whereas these flaws are effectively hidden in round brilliants.

Round Brilliant Diamonds

The other significant feature of round brilliant diamonds is that they are known to exhibit more brilliance and sparkle than any other type of diamond. Since the sparkle effect is generally considered the thing that gives diamonds their special kind of beauty, it follows that the round brilliant is the ideal diamond shape, as it exhibits this quality more than any other shape.

Finally, the round shape is sturdier and less vulnerable to damage than shapes with straight sides. This means that round brilliant diamonds are usually a safer long-term investment than other cuts.

What should I look for in round brilliant diamonds?

Round brilliant diamonds are not as susceptible to specific appearance-related issues as some of the other shapes. Instead, when shopping for round brilliant diamonds, buyers should simply certain general standards in order to ensure that they’re making the best possible investment. For value-conscious buyers, the best deal is often represented by round brilliants with the following “four C” ratings: a cut grade of “Good;” a clarity grade of SI1-2; a color grade of G, H, or I; and a carat weight in the area of 1. These parameters are generally where you can find the best possible combination of affordability and quality.

Round Brilliant Diamonds

There are several types of standard diamond shapes that are available from most retailers. Radiant cut diamonds are one of these shapes. Each shape has its own unique characteristics as well as potential problems to be aware of when making a selection, and the radiant cut is no different in this respect. In order to make the most informed choice possible, and thus get the best value for your money, it’s a good idea to familiarize yourself with the details behind radiant cut diamonds.

What are radiant cut diamonds?

Compared to the other popular diamond cuts, the radiant cut had a relatively recent emergence. The radiant cut is a mixed cut, meaning that it has elements of both a step cut (square or rectangular cuts with long facets, like the Asscher cut and the emerald cut) and a round cut. The radiant cut has rounded and comparatively short facets, making it closer to a round cut in this regard. This, in turn, gives the radiant cut the same sort of brilliance and shine that makes the round brilliant cut so popular. Its overall shape, ranges from square to rectangular, as is the case with step cuts, and this makes the radiant cut suitable for settings that wouldn’t be possible for a round cut.

Radiant Cut Diamonds

The ideal radiant cut has 70 small facets. When viewed from the top, a high quality radiant cut will have a diagonal cross pattern, which distinguishes the radiant from most other cuts. There are many slight variations on the radiant cut also in existence, but the standard radiant is generally considered the most versatile. Most radiant cut diamonds have a slightly rectangular shape, with a length to width ratio as high as 1.2, but they can also have sides of equal length.

What makes radiant cut diamonds special?

Like other mixed cuts including the popular princess cut, radiant cut diamonds effectively combine the angular elegance of step cuts with the sparkle and fiery appearance of the round brilliant. The most obvious difference between the radiant cut and the princess cut is that the radiant cut has cropped corners, which again is more akin to step cuts like the emerald cut.

Radiant cut diamonds can be used in a variety of settings. They have enough beauty to be used effectively as solitaires, and they are also often set with accent stones.

What should I look for in radiant cut diamonds?

Although the radiant cut does have some features in common with the emerald and Asscher cuts, the radiant’s short facets mean that it isn’t as vulnerable to some of the clarity-related issues that can affect the step cuts. Also, the radiant cut doesn’t suffer from the problem of color accumulation in the corners that plagues some of the other specialized non-round cuts.

Instead, when assessing radiant cut diamonds, you can use essentially the same parameters that you would apply to a regular round brilliant diamond. This means that, in order to get the best possible value, you should consider using the following certification grades as a template: a cut grade of Good; a clarity grade of SI1 or SI2; a color grade of G (although in some cases diamonds with a color grade as low as I will still not show any coloration to the naked eye); and a carat weight in the range of 1.

Radiant Cut Diamonds

If you’ve shopped for diamonds before, you’ve probably come across princess cut diamonds. The princess cut is one of the various diamond shapes that are currently available. As is the case with other shapes, there are various factors that are specific to princess cuts that prospective buyers should always take into account. By familiarizing yourself with the issues that pertain to princess cuts, you can equip yourself to make the most informed decision possible, and thus get the best value for your money when making a purchase.

What are princess cut diamonds?

Princess cut diamonds have been around since 1960, when they were first introduced by A. Nagy of London. The princess cut is a mixed cut, meaning that it has in common certain elements of step cuts (square or rectangular diamond shapes such as the emerald cut and the Asscher cut) as well as some of the characteristics of the standard round brilliant cut. The princess cut has unique, rounded corners that protrude slightly from the body of the diamond. The facets, while also unique in alignment, are closer to those of round brilliant diamonds, and this means that princess cuts can often have the same sort of sparkle and brilliance that make round diamonds so popular.

Princess Cut Diamonds

Princess cut diamonds, like most other non-round diamonds, can vary in dimensions, although princess cuts tend to adhere to a relatively narrow range in this respect. Most princess cuts have a length to width ratio of 1.0, meaning that they are square in shape, but their length-width can go up to about 1.2, giving the diamond a slightly more rectangular shape.

What makes princess cut diamonds special?

The most unique thing about the princess cut is its overall shape. The corners, which jut out slightly from the rest of the diamond, allow for unique possibilities in terms of settings. Since the corners are rounded, they are not as easy to damage as the pointed ends or corners of some other diamond shapes, although damage is still a concern for princess cut diamonds with a relatively low cut quality.

Although the princess cut is essentially square in shape, it differs from other square or rectangular cuts like the emerald and Asscher cuts in that it mostly has smaller facets, which are more akin to those of round diamonds. This means that, unlike with the step cuts, the clarity of the princess cut isn’t really highlighted. Therefore, buyers don’t have to restrict themselves to diamonds with particularly high clarity grades. Also, while with some diamond shapes that vary in length-width ratio there can be issues with diamonds at the higher or lower extremes, princess cuts are generally attractive regardless of whether they are perfectly square or rectangular.

In short, princess cut diamonds combine the sparkle and brilliance of round cut diamonds with the style of step cuts. This explains why the princess cut is currently considered one of the most fashionable cuts, and is for most vendors the second highest seller after the round brilliant.

What should I look for in princess cut diamonds?

The recommended certification grades for princess cut diamonds are generally the same as those recommended for round diamonds. This means that you can often get a very good value with diamonds that have a cut rating of “Good,” a clarity grade of SI1 or SI2, a color grade of G, and a carat weight in the area of 1.

Princess Cut Diamonds

If you’ve ever shopped for diamonds, you’ve probably seen that there are several different common shapes into which diamonds are cut. Pear shaped diamonds are one of these. Each shape brings with it certain issues that can have a positive or negative effect on the appearance and thus the value of the diamond, and pear diamonds are no different in this sense. If you’re thinking about buying a pear shaped diamond, there are certain things you’ll need to be aware of in order to ensure that you’re getting a good value

What are pear shaped diamonds?

The pear diamond, sometimes known as the teardrop diamond, is technically considered a variation on the standard round brilliant cut. It’s also related to the marquise cut, another roughly teardrop-shaped cut which was one of the earliest types of diamond cuts but is no longer in common use. The pear cut is rounded at one end, and has an uncropped point at the other.

Pear Shaped Diamonds

Like some of the other shaped diamonds, pear shaped diamonds come in a particular range of length to width ratios. At one end of the spectrum, you have pear diamonds with a length-width of 1.5, which have a short, fat appearance, while the other extreme comes in at roughly 2.0, which is a narrow, longer shape. The typical pear shape is found between the length-width ratios of 1.45 and 1.75.

Pear shaped diamonds have relatively small, fine facets, which means that any clarity issues within the diamond are hidden to a certain extent. Pear diamonds can exhibit almost the same degree of sparkle and brilliance as round diamonds.

What makes pear shaped diamonds special?

There are certain unique features that you can find in pear shaped diamonds. For one thing, these diamonds are among the only ones still in circulation that have a single pointed end. Cropped ends and corners are more common nowadays because pointed ends can be easier to damage and more difficult to cut effectively without creating surface imperfections. However, a well cut pear shaped diamond, as long as it is set in such a way as to protect the point from damage, can have an elegance and beauty not found in other diamond shapes.

The range in length-width ratios found among pear shaped diamonds can also be a plus from the buyer’s point of view. Longer shapes, meaning those with a ratio above 1.75, can have a slimming effect on the appearance of the finger.

What should I look for in pear shaped diamonds?

Pear shaped diamonds are, for the most part, subject to the same considerations as round brilliant diamonds. This means that you can generally find the best value with the following parameters: a cut grade of “Good;” a color grade of around G; a clarity grade of SI1 or SI2; and a carat weight of around 1.

In addition to this, there is a consideration that is mostly unique to pear shaped diamonds. Some pear diamonds can exhibit what is commonly known as the “bowtie effect.” This is when dark spots, which look like a bowtie or two symmetrical triangles, appear in the upper portion of the diamond. This defect is easily visible to the naked eye, but it doesn’t always appear on the diamond’s certificate. So, make sure to take a good look at the diamond from many different angles before making a purchase.

Pear Shaped Diamonds

One of the “four C” criteria for diamond valuation is diamond color. As with the other rating categories, a diamond with a superior color grade will always carry a higher price than a diamond with an inferior grade.

Although color seems like a fairly self-explanatory criterion, the causes behind a diamond’s coloration and the implications it has can be a bit complicated. When shopping for diamonds, you’ll likely come across diamonds that fall into a wide variety of color grades, even though small differences can sometimes be very difficult to discern. Diamond color is just as important as any of the other 4 Cs, so it’s a good idea to be aware of what the different color ratings mean.

What is diamond color?

The color grade of a diamond reflects the extent to which coloration is visible within the diamond. Diamonds that have less visible coloration receive a better color rating, while diamonds with the lowest color ratings have coloration that is clearly visible to the naked eye.

In most cases, this coloration takes the form of a yellowish hue, and this is generally considered undesirable. On the other hand, there are some diamonds with deep natural color that are actually considered more valuable the more intense the color is. In addition to bright yellow diamonds, these can also include blue diamonds, pink diamonds, and the extremely rare red diamonds. The normal color grades do not apply to these special diamonds.

What diamond color grades are there?

Certifiers use a simple letter grading system to express the color rating of diamonds. These ratings are almost always expressed in the same way regardless of which organization is certifying the diamond. The diamond color grades are as follows.

• D: Absolutely colorless. These diamonds are very rare and expensive.
• E-F: Colorless. Any coloration is invisible to the naked eye.
• G-H: Near colorless. Coloration is very difficult to see.
• J: Near colorless. Coloration is slightly visible.
• K-M: Noticeable color. Coloration is easily visible.
• N-Z: Noticeable color. Coloration is strong enough to detract from the other visual aspects of the diamond.

Which diamond color grade represents the best value?

The best value can usually be found with diamonds that fall into the G-I range of color grades. This is because, while these diamonds are virtually white to the naked eye, they can be significantly more affordable than rare “colorless” diamonds. J-L-rated diamonds can also be a good value for buyers on a budget, as the yellowish tint in these diamonds is still only slightly noticeable, and does not have much of a negative impact on the diamond’s overall appearance.

Diamond clarity is one of the “four C” rating criteria that play a role in determining the price of a diamond. As you might expect, diamonds with higher clarity grades are more valuable than otherwise similar diamonds with lower clarity grades.

It’s generally thought that clarity, along with carat weight, is one of the four Cs that are easy to understand. It’s also often said that the clarity grade of a diamond has the least impact on the final price of the diamond. This isn’t to say, though, that diamond clarity is completely insignificant. As with the other four Cs, diamonds with a wide range of clarity ratings are available, and the difference in price from one end of the spectrum to the other can be substantial, a point which should be of interest to people looking to buy diamonds for investment purposes. For casual buyers, large differences in diamond clarity can be relatively easy to see with the naked eye.

What is diamond clarity?

A diamond’s clarity rating refers specifically to the degree to which imperfections are present on the surface of the diamond as well as inside the diamond. The fewer imperfections a diamond has, the higher its clarity grade will be.

True “flawless” diamonds, or diamonds that have absolutely no imperfections, are extremely rare. In other words, diamonds should generally be expected to have flaws. What really differentiates a diamond with respect to clarity is the degree to which the flaws it has are visible. Diamonds with a small number of microscopic flaws receive high clarity grades, while diamonds with very low clarity grades may have flaws that are easily visible to the naked eye.

Flaws on the interior of a diamond are called inclusions, and flaws on the surface of a diamond are called blemishes. Both types of imperfections come in various forms. Some types of inclusions include clouds, feathers, and cavities, while some types of blemishes are scratches, nicks, and polish lines.

In some respects, slight flaws in a diamond are actually considered desirable. One of the reasons for this is that artificial diamond making technology and techniques have advanced to the point that humans can now create diamonds that are very difficult to distinguish from the real thing. The flaws possessed by natural diamonds are in some respects the most conclusive proof that they are the real deal. Flaws can also be useful in helping to identify specific diamonds. So, although the term “flaw” sounds negative, buyers certainly shouldn’t be scared of diamonds that have them.

What diamond clarity grades are there?

Unlike the diamond “cut” grade, the diamond clarity grading system is fairly easy to understand and applied consistently by different certifying authorities. The clarity grades are as follows:

• F (Flawless): for diamonds with no external or internal flaws
• IF (Internally Flawless): for diamonds with no inclusions and a small number of blemishes
• VVS1-VVS2 (Very Very Slightly Included): for diamonds with a small number of inclusions that are very difficult even for gemologists to see under 10x magnification
• VS1-VS2 (Very Slightly Included): for diamonds with internal flaws that are difficult to see under 10x magnification
• SI1-SI2 (Slightly Included): for diamonds with inclusions that are easily seen under 10x magnification
• I1-I2-I3 (Included): for diamonds with inclusions that are visible to the naked eye

Which diamond clarity grade represents the best value?

The best value can usually be found with diamonds with a clarity rating of VS1 or VS2. The flaws within these diamonds are impossible to see with the naked eye, so if you want to choose a diamond for purely aesthetic purposes, these diamonds are as good as flawless. At the same time, all other things being equal, VS1 or VS2-rated diamonds can be much less expensive than diamonds with a clarity grade of VVS1-VVS2 or higher. This means that VS1-VS2 is almost certainly the best combination of value and quality.

Diamond Clarity

The issue of diamond certification should be considered important by anyone who buys or sells diamonds. If you’ve ever browsed through diamonds at online vendors like Blue Nile or Mondera, you’ve probably noticed that, for each diamond you select, you can view a certificate with various kinds of information. Although this information can be confusing for people who don’t have a lot of experience buying diamonds, it is very important and can tell you a lot of what you need to know about the diamond in question. By learning a bit about diamond certification, you can equip yourself to make the most informed decision possible when making a purchase.

What is diamond certification?

Diamond certification is the result of the process by which diamonds are assessed by gemologists. Although some diamond certificates can offer slightly different information from others, in almost all cases, a diamond certificate will include detailed measurements of the diamond’s dimensions, an assessment of the symmetry and quality of polish of the diamond, and an analysis of the diamond’s quality resulting in standardized grades in the “four C” categories: cut, clarity, color, and carat weight.

The four Cs are perhaps the most important information you’ll find on a diamond certificate. These are the attributes that define a loose diamond’s value. Simply put, diamonds with high ratings in these categories will command high prices, while diamonds with low grades will be considered less valuable.

Who is involved in diamond certification?

There are several organizations involved in diamond certification. In all likelihood, the names you’ll come across most often are the AGS (American Gem Society, sometimes referred to as AGSL or American Gem Society Laboratories) and the GIA (Gemological Institute of America).

These are independent organizations who employ trained gemologists for the specific purpose of performing accurate diamond certification. They are not affiliated with any vendor, so there’s no need to worry about the certificate being skewed. If you come across certificates provided by other organizations, it’s a good idea to look into the background of the organization in question and ensure that they are independent and impartial.

Why should I care about diamond certification?

When buying loose diamonds, the diamond certificate is the most important document you’ll come across. Just as you wouldn’t want to buy a diamond without looking at it first, you wouldn’t want to make a purchase without going over the certificate. The information displayed on the certificate, in particular the cut, clarity, and color grades as well as the carat weight of the diamond, is directly tied to the diamond’s market value.

By learning more about what the individual grades mean and how they’re assessed, you can learn to determine for yourself whether the price being quoted by a diamond retailer is really in line with the diamond’s value. This, in turn, is what will give you the ability to get the best possible value when purchasing diamonds. Without diamond certification, diamond buyers would essentially be in the dark and completely unable to make informed decisions.

Diamond carat weight is, along with color, cut, and clarity, one of the “four C” diamond rating criteria. Much like the other criteria, carat weight has an impact on the price of an individual diamond. The higher a diamond’s carat weight is, the more expensive it will be.

In many respects, carat weight is the easiest of the “four Cs” to understand and measure. It’s also the variable that has the greatest direct effect on the price of a diamond. When you browse diamonds, you’ll find that diamonds with a high carat weight carry extremely high price tags.

What is diamond carat weight?

Carat weight refers to the actual mass of a diamond. A carat is actually a unit of measurement applied specifically to diamonds. One carat is equal to 0.2 grams.

Naturally, the bigger a diamond is, the higher its carat weight will be. However, for practical purposes, there are a couple of other things that can make a difference in terms of how large a diamond looks, especially when it is set. The diameter of the diamond’s table (the highest point on the diamond) is one thing that has a significant influence. A bigger table on a set diamond can make the diamond as a whole look larger than one that is actually the same size, but has a smaller table diameter. In some cases, you can get a larger-looking diamond even with a lower carat weight by paying attention to this variable. Also, a particularly good cut will accentuate the size of a diamond.

What this means is that, although some diamond buyers and vendors tend to emphasize the importance of carat weight, it’s not the be all to end all of diamond characteristics. Also, don’t confuse carat weight with karats, a term which refers to the purity of gold.

What diamond carat weight represents the best value?

As indicated, the other rating criteria are well worth considering when buying a diamond. If you’re judging primarily by carat weight, the best value can usually be found with smaller diamonds. For one thing, anything above two carats is usually well beyond the means of most buyers. The difference between two and three carats can mean tens of thousands of dollars. The difference between a half carat and one carat, on the other hand, can be relatively minor, so, for many buyers, one carat can often represent the ideal combination of size and value.

Diamond Carat Weight

The “four C”(*1) criteria aren’t the only factors that help determine the price of a diamond ring(*2). The overall design of the piece also makes a difference, and this is where diamond brands come in. There are many diamond brands currently in existence, and each offers its own particular design features. Brand-name diamond jewellery is available from online retailers such as Mondera(*3) and James Allen(*4). When it comes to real value, though, just what difference does a brand make?

That’s a tricky question. Just as there are no two diamonds that are exactly the same, it follows that there are no two pieces of diamond jewellery that are the same, even if they’re marketed under the same brand. There are certain things that brands do try to mark out as their particular area of specialization; some are known for dealing with rare, naturally colored diamonds (bright yellow diamonds, blue diamonds, pink diamonds, and so on), while others feature patented diamond cuts and shapes(*5).

Always Go For Best Diamond Brands

For the most part, though, the difference from one brand to another is the setting of the diamonds and the overall design of the piece. A nice design certainly isn’t something to be completely discounted, as, for example, the design of the band on a ring can help to visually accentuate the quality of the diamond, but it also isn’t something that’s necessary limited exclusively to brands. In other words, when buying diamonds(*6), brand name or otherwise, it’s always important to take into account the characteristics of the diamond.

Link notes

*1 – “Diamond Ring Grading” article

*2 – “Diamond Prices” article

*3, 4 – mondera.com and jamesallen.com reviews respectively

*5 – “Diamond Ring Shapes” article

*6 – “Online Diamond Buying Guide” article

Diamond Brands

For prospective buyers of diamonds (or any type of gemstone or jewellery, for that matter), one of the most frequently doled out pieces of advice is as follows: “Make sure you get an appraisal!” Most people have heard of diamond appraisal before, but there are a lot of misconceptions as to what this actually entails, what purpose it has, and who really needs one.

What is a diamond appraisal?

A diamond appraisal is a process by which an appraiser (preferably a certified gemologist or another professional with documented training and experience in appraising and/or certifying diamonds) thoroughly inspects and assesses a diamond in order to provide the most accurate possible estimate of its proper market value.

Of course, there’s much more to this process than simply looking at the diamond and quoting a dollar amount based on how nice it looks. Professional appraisers use special equipment to inspect the diamond and measure certain aspects of it. For example, magnification is used to spot microscopic flaws on the inside of the diamond.

Among the things that an appraiser should be able to tell you about a diamond are: whether or not it’s a real diamond; whether the diamond has been altered in any unusual way; whether the diamond has been damaged in any way or not; how accurate the certificate is; and more.

The basic purpose of an appraisal, though, is to determine roughly how much the diamond is worth. You can then use this information when deciding whether or not your dealer is offering you a good deal on the diamond in question.

How does diamond appraisal differ from diamond certification?

The purpose of an appraisal is somewhat different from that of diamond certification. Certification is done by organizations like the Gemological Institute of America and others on behalf of diamond buyers and vendors alike. A diamond’s certificate lists its ratings in the “four C” categories (cut, clarity, color, and carat weight), and, ideally, various measurements and other pertinent information. A certificate does not, however, explicitly give any estimate of the diamond’s market value.

An appraisal is a useful complement to a certificate in that, not only does it provide an idea as to an appropriate price for the diamond, it can also let you know if the certificate is inaccurate. Most appraisers do not have the same range of equipment that certifiers use, but they will be able to tell if there are any major or moderate mistakes on the certificate, which in turn can result in a more accurate valuation from the buyer’s perspective.

Where should I get a diamond appraisal?

Ideally, an independent appraiser is your best option. Appraisers who are affiliated with diamond vendors have an obvious conflict of interest and may be inclined to provide you with an estimate that is skewed in the vendor’s favor. That being said, there are some vendor-affiliated appraisers who have earned a reputation for honest work. In any case, it’s a good idea to look into the background of an appraiser before deciding to get an appraisal.

There are several popular diamond shapes which can be found at most diamond vendors, and oval diamonds are one of these. Oval diamonds, much like round brilliant diamonds or diamonds of any other shape, need to be judged not only on their shape, but also on various other criteria including the “four Cs” (cut, clarity, color, and carat weight). When shopping for oval diamonds, there are specific things you need to be aware of, and it’s a good idea to have this knowledge in order to be able to distinguish a good deal from a bad one.

What are oval diamonds?

Oval diamonds are similar in many ways to the round brilliant diamond, with the main difference being, perhaps not surprisingly, their oval shape. The concept of the oval diamond is much newer than the round brilliant, having been introduced only in the 1960s by the jeweller Lazare Kaplan.

Oval diamonds offer a degree of brilliance and sparkle similar to that of the round brilliant. This is mainly because the facets of the two types of diamonds are similar in shape and dimensions. Both of these type of diamonds reflect light very well, resulting in the ideal sparkle that is thought to give diamonds their unique beauty.

Oval Diamonds

Oval diamonds vary somewhat in shape, with some being very close to round, while others are more elongated. The minimum length to width ratio for an oval diamond is around 1.25, while the maximum is about 1.75.

What makes oval diamonds special?

Although oval diamonds are generally fairly similar to round brilliants, the oval shape can provide certain advantages that may appeal to some buyers. For one thing, in the most basic sense, oval diamonds are rarer than round diamonds, and thus more unique and better suited to buyers who are looking for something a bit less conventional. If you’re looking to buy a diamond to be set for an engagement ring, the variation in length-width ratio that you can find among oval diamonds can also be an advantage, as you have an opportunity to match the shape of the diamond to the wearer’s finger.

Oval diamonds offer this uniqueness in conjunction with the reliable brilliance of round diamonds. This is what makes the oval one of the most popular of the “other” diamond shapes.

What should I look for in oval diamonds?

While other specialized diamond shapes can bring with them specific concerns that don’t really apply to the standard round diamond shape, the oval diamond is closer to the round brilliant in this respect. One specific thing to be aware of when shopping for oval diamonds is the length to width ratio. Diamonds with a higher ratio, for example, will be longer and more narrow in appearance, and thus generally better suited to long, slender fingers. The traditional oval shape, meanwhile, is anywhere between 1.33 and 1.66.

Apart from shape, with oval diamonds, it’s good to take into account all of the “four Cs.” You can find the best possible value by applying the same standards to an oval diamond as you would to a round brilliant. In most cases, this means a cut rating of “Good,” a color grade of around G, a clarity grade of SI1 or SI2, and a carat weight in the area of 1.

Oval Diamonds

Of the various diamond shapes currently available to the public, heart shaped diamonds are perhaps the most distinctive. Of course, as is the case with diamonds of any shape, shape alone isn’t the only thing that distinguishes diamonds from one another. It’s necessary to take a range of factors into account when buying a diamond in order to make sure that you’re getting a good value from your dealer. Heart shaped diamonds are no different in this respect, and there are very specific things you’ll need to be aware of if you’re going to make sure that you’re making the right purchase.

What are heart shaped diamonds?

Although the term “heart shaped diamond” is fairly self-explanatory, there are very specific and sometimes complex processes involved in the cutting of a diamond into a heart shape. The majority of heart shaped diamonds have a heart shaped facet at the top, and triangular or diamond shaped facets around the table.

Most heart shaped diamonds are actually pear shaped diamonds (another popular diamond shape unto itself) with a cleft cut into the top. The cutting of the cleft is the most sensitive part of the process, and this will likely become evident if you view a few different heart shaped diamonds side by side. Only a very well-cut heart shaped diamond will have an attractive cleft.

Heart Shaped Diamonds

There are other ways in which heart shaped diamonds can differ from one another, as well. They can have length to width ratios from .75 to about 1.25; heart shaped diamonds with a length-width ratio of .75 are wider and “fatter” in appearance, while diamonds with a ratio in the 1.25 area are longer and narrower.

What makes heart shaped diamonds special?

Heart shaped diamonds have been in demand since their introduction because of the association between the heart shape and concepts like love and romance. This is certainly the main reason why buyers specify heart shaped diamonds, but there are other features unique to these diamonds that endear them to diamond enthusiasts. Most importantly, the best heart shaped diamonds will have a sparkle and “fire” comparable to what you can normally only find in round brilliant diamonds. This means that, simply put, heart shaped diamonds are some of the best-looking diamonds out there.

What should I look for in heart shaped diamonds?

There are a few factors that buyers should take into account when shopping for heart shaped diamonds in order to ensure that they’re getting the best possible value. Although these diamonds are available with a fairly wide range of length to width ratios, only those that fall within the 0.9 to 1.1 range are recommended. Diamonds that fall above or below this range can be difficult to set effectively.

When looking at the certificate for a heart shaped diamond, the most important areas to look at are the color and cut grades. With these diamonds, color can appear around the corners, especially in diamonds with a color grade of J or lower. Finally, because of the relative difficulty associated with cutting heart shaped diamonds, the cut grade is extremely important. It’s recommended that you stick with diamonds with a cut grade of “Good” at the very least, and higher if at all possible. Poorly cut heart shaped diamonds will suffer greatly in terms of sparkle and brilliance.

Heart Shaped Diamonds

Emerald cut diamonds are one of the several diamond shapes that you’ll likely come across if you’re shopping for diamonds. The emerald cut is one of the most distinctive and popular diamond shapes; as with other shapes, the unique features of emerald cuts mean that certain aspects of the diamond’s appearance will be emphasized and others will be obscured, and therefore it will be important to pay special attention to certain factors when buying an emerald cut diamond.

What are emerald cut diamonds?

The emerald diamond cut takes its name from the cut typically used for emeralds. Emeralds were originally cut in this way in order to hide their natural inclusions (flaws on the interior of the stone that can in some cases be seen with the naked eye). These inclusions can also make emeralds more susceptible to breakage, so emeralds need to be cut in such a way that vulnerable points are not exposed.

The emerald cut is part of the “step cut” family of diamond cuts, which have in common such features as long, rectangular facets, and square or rectangular outlines. The emerald cut is always rectangular, although the exact length to width ratio can vary from around 1.25 to 1.75. The corners of emerald cuts are cropped in order to eliminate the structural weakness that comes from having sharp corners. Emerald cuts tend to have relatively long facets, which makes the diamond’s clarity, rather than its sparkle or brilliance, a focal point.

Emerald Cut Diamonds

It’s important to note that the term “cut” in this sense is different from the “cut” grade that appears on the diamond’s certificate. The cut grade is an expression of the quality of the diamond’s cut, while the term “emerald cut” simply refers to the diamond’s shape.

What makes emerald cut diamonds special?

The emerald cut is one of the most uniquely beautiful diamond cuts. Emerald cuts have a more defined rectangular shape than even other step cuts like the Asscher cut. High-quality emerald cuts tend to have the longest facets of any common diamond shape, and thus their clarity is highlighted more than that of other types of diamonds. In other words, emerald cuts have the potential to be the clearest of all diamonds.

Despite their specialized features, emerald cuts are well suited to many different types of settings. The emerald cut is also one of the most popular and widely available non-round cuts, so you shouldn’t have too much trouble finding a decent variety of emerald cut diamonds from which to choose. Furthermore, in part because the emerald cut generally isn’t considered an “ideal” cut in the same way that the round brilliant is, emerald cut diamonds can be markedly more affordable than otherwise comparable round diamonds.

What should I look for in emerald cut diamonds?

For buyers who are looking for that classic emerald cut shape, you’ll probably want to limit your search to diamonds with a length to width ratio between 1.4 and 1.6. Also, since the long facets of the emerald cut will highlight the diamond’s clarity, it’s recommended that you stay away from diamonds with a clarity grade below VS2. The inclusions in emerald cut diamonds with a clarity grade lower than this may be visible to the naked eye and thus detract from the overall appearance of the diamond as well as its value.

Emerald Cut Diamonds

There are a number of common diamond shapes apart from the traditional round brilliant cut, and cushion cut diamonds are one of these. The cushion cut has been around longer than most shapes, but it’s still subject to the same grading criteria as all other shapes. At the same time, the unique features of the cushion cut mean that there are specific things you’ll need to take into consideration when buying one.

What are cushion cut diamonds?

The cushion cut has actually been around for nearly three hundred years, making it one of the oldest diamond shapes still in common use. The name “cushion cut” refers to the rounded, cushion-like shape that these diamonds have. They are also called “pillow cut” diamonds in some circles. Cushion cut diamonds feature rounded corners and very large facets, which accentuate the natural brilliance and clarity of the diamond.

The cushion cut is a precursor to the round brilliant cut, which is the most popular diamond shape today. The technology and techniques needed to create a perfectly round cut were not in existence in the 18^th century, and the cushion cut represented the best method for cutting a diamond in order to maximize its brilliance and overall appearance. Cushion cuts are rounded squares or rectangles, with length to width ratios usually falling within the range of 1.0 to 1.3.

It’s important to be aware that the “cut” in “cushion cut” does not have the same meaning as the cut rating that appears on a diamond certificate. The cushion cut is just a particular diamond shape, while the cut rating reflects the actual quality of the cut.

What makes cushion cut diamonds special?

As one of the oldest diamond shapes, a high-quality cushion cut will have an appropriately “vintage” appearance. In previous decades, the supply of cushion cut diamonds had dwindled to the extent that they were virtually impossible to acquire outside of special auctions and estate sales. However, cushion cuts have recently experienced a resurgence in popularity. They still aren’t nearly as common as round brilliants, and probably never will be, but the vintage appeal of the cushion cut has earned it a place in the hearts of diamond enthusiasts.

Cushion Cut Diamonds

Cushion cuts are, by nature, not as brilliant as most modern cuts. For this reason, they most likely won’t appeal as much to buyers who are looking for diamonds that have that spectacular fire and sparkle. At the same time, high-quality cushion cuts are valued by collectors for their unique attributes, and this is reflected in their prices. People who are looking to buy diamonds for investment purposes should definitely consider cushion cuts for this reason.

What should I look for in cushion cut diamonds?

There are certain factors that are particularly important with respect to the appearance and value of cushion cut diamonds. The relative lack of brilliance that characterizes cushion cuts means that it’s generally recommended to stay away from diamonds that have a cut grade lower than “Good.” Anything with a lower cut grade will have a very dull appearance.

The clarity grade may also be worth considering. Some cushion cuts with a clarity rating below VS2 can have a murky appearance. However, in some cases, SI1-2-rated cushion cut diamonds can still look reasonably clear to the naked eye. In these cases, naturally, it’s a good idea to have a good look at the diamond as well as the certificate in order to determine whether clarity is an issue or not.

Cushion Cut Diamonds

When you’re shopping for diamonds, you’ll probably come across various different shapes in addition to the standard “round brilliant” shape. Asscher cut diamonds are one of these, and as with any diamond shape, there are certain things you’ll want to look for in an Asscher cut diamond in order to ensure that you’re getting the best possible value.

What are Asscher cut diamonds?

The name of the Asscher cut diamond refers to the jewellers who originally created it: the Asscher Brothers of Holland, who first unveiled this particular cut in 1902. The Asscher cut is part of the “step cut” family of diamond shapes. These are diamonds that are either square or rectangular in shape, with square or rectangular facets that sit parallel to the girdle, or the widest part of the diamond. Step cuts are sometimes known as “trap cuts.”

The Asscher cut is essentially a modified version of the emerald cut, which itself is one of the oldest and most common types of step cuts and resembles the traditional rectangular shape of a cut emerald. The main thing that differentiates Asscher cut diamonds from emerald cuts are the Asscher cut’s truncated corners. This helps to make the Asscher cut less susceptible to damage near the corners, although the truncation makes it possible that the diamond’s natural coloration is more easily visible around the corners. Also, Asscher cuts, unlike emerald cuts, are always square or nearly square, with a maximum length to width ratio of around 1.05.

Note that the “cut” in “Asscher cut” does not have any direct connection to the cut grade that appears on a diamond certificate. The Asscher cut is only a specific diamond shape, and can still have a range of cut grades, which in turn affect the overall quality and appearance of the diamond.

What makes Asscher cut diamonds special?

The Asscher cut has a unique appearance thanks to its combination of square shape, rectangular facets, and cropped corners. The rectangular facets help to highlight the diamond’s natural clarity, while the overall square shape, as with the radiant cut, can look particularly good in the right type of setting.

Asscher Cut Diamonds

Until fairly recently, the Asscher cut was one of the rarest diamond shapes and was carried by very few vendors. Its rarity led to a certain prestige, and the Asscher cut became very popular among diamond enthusiasts. Several years ago, the Asscher cut was mentioned on the popular TV show Sex and the City and since that time it has undergone a major upswing in popularity among the general public. The Asscher cut is now considered one of the most fashionable diamond shapes, although it still isn’t as common as the round brilliant, and there are still some diamond vendors that do not carry it.

What should I look for in Asscher cut diamonds?

The unique features of the Asscher cut mean that there are particular things to be aware of when shopping for one. The clarity grade of the diamond is especially important with Asscher cuts, because this shape accentuates the natural clarity of the diamond, for better or worse. Asscher cut diamonds with a high clarity grade will appear even clearer than other diamond shapes with the same clarity rating, while Asscher cuts with poorer clarity grades will suffer in appearance more than other shapes. For this reason, diamonds with clarity rated VS2 and above are recommended.

With respect to color grades, Asscher cuts with color grades of J and below will often have visible coloration in the corners, so in most cases, it’s a good idea to stick with diamonds with a color grade of I or better.

Asscher Cut Diamonds

Zoara is one of the top online diamond retailers, and perhaps number one in terms of overall visibility online thanks to their successful use of social marketing. In order to compete with the likes of James Allen and Blue Nile, though, it will take more than just a clever advertising strategy. So, how does Zoara really stack up?

Zoara’s greatest strength is in the area of pre-set engagement rings. While most of the other top online retailers offer a good selection of pre-set pieces, Zoara really goes the extra mile. This may not be obvious to the consumer at the first glance, especially because Zoara’s offerings aren’t broken down into as many different categories as what you’ll find at some of the competitors’ websites. Once you actually start browsing through Zoara’s pre-set engagement rings, though, you’ll see that their selection is superior in a number of important ways.

For one thing, Zoara offers a great variety of rings in different price ranges. This makes it a must-visit for anyone looking for an engagement ring, regardless of budget. The ranges of styles and materials are also more extensive than what you’ll find anywhere else. Perhaps the most important thing from the consumer’s point of view, though, is how easy Zoara’s collection is to browse, and the quality of the product images. Zoara provides some of the biggest, clearest pictures of its pre-set engagement rings, and while this doesn’t necessary make it easier to make a decision, it does give you the opportunity to be confident when making that choice.

Zoara Review

Loose diamonds are also available at Zoara. Their selection in this area is substantially smaller than those of some of the competition. It can change seasonally, but Zoara’s loose diamond count is usually in the 20,000 range, whereas sites like Blue Nile may have up to 80,000 available at any given time. That being said, Zoara is still a good place to look even if you’re strictly interested in loose diamonds. This is because, again, Zoara has done a good job of offering a good variety of products, in different price and quality ranges, and in different shapes.

Shopping for loose diamonds online almost always involves using a search feature, so it’s important for online diamond retailers that they have an intuitive yet powerful search engine in place to allow visitors to sort through the thousands of diamonds on offer easily and accurately. Zoara’s loose diamond search feature, while not the absolute best out there, is definitely well above average, and should easily accommodate most users. You can search sort by most common criteria, including price, carat weight, color, clarity, cut, and so on, and the results are presented in an easy-to-read format. Most of Zoara’s diamonds are accompanied by multiple photos.

With respect to customer service and guarantees, Zoara covers all of the bases. Like most reputable online retailers, they offer a 30-day money back guarantee on all products, and customer service is available by live chat, email, and telephone. Zoara provides free shipping on all US and Canadian orders, with orders over $750 receiving free FedEx Priority Overnight service.

Overall, Zoara is one of the must-see online diamond stores. This is especially true if you’re looking for a pre-set engagement ring. Even if you were thinking about using a create-your-own type of service for an engagement ring, you may still want to give Zoara’s pre-set selection a look, as the variety and value here is so great that there’s a good chance you’ll find something that meets your requirements.

Zoara Review

With offices in the Diamond District of Manhattan, Szul is well positioned to offer consumers a compelling package of services. Although the company hasn’t have quite the same history or sales figures as some of the heavyweights of the online diamond market, Szul is nevertheless well worth checking out for consumers regardless of budget, largely thanks to its huge selection of loose diamonds.

Products and Services

Loose diamonds are the primary feature at Szul, and their selection is one of the largest of any online diamond vendor. At the time of review, the number of certified diamonds available through Szul was over 77,000, in all the popular cuts.

Much like most other well-known diamond sellers, Szul also offers other types of jewelry in addition to finished diamond jewelry pieces. Most stores have something that you can’t get from most other vendors, and Szul’s specialty in this respect is men’s accessories, including things like tie clips and gold and silver plated pocket knives. In other areas, though, Szul’s selection isn’t quite as extensive as those of most of the other big online jewelers.

Szul’s “design your own ring” service is one of the best in the business. It’s very easy to use, with each setting being accompanied by a simple chart which indicates which diamond shapes are compatible. Their selection of settings is also very good, with detailed information available for each option. This, combined with Szul’s great selection of loose diamonds, adds up to a very powerful tool.

Szul.com: Online Diamond Store Review

Search

With such a large number of diamonds on offer, it’s important to have a good search tool to sort through them. Szul’s search is certainly adequate in this respect, although it lacks some of the features and intuitiveness offered by competing sites. With Szul you can search by shape, price, carats, color, clarity, and cut. Other sites allow you to narrow down your results by allowing you to select further parameters, and with Szul’s big selection of diamonds, it’s nearly impossible to end up with anything but a huge number of search results, which could be a good or bad thing depending on your perspective.

Payment and Shipping

Szul accepts all of the major credit cards, as well as payment by money order, check, and wire transfer. This is a good but not great variety of options, as some other diamond sellers will also accept payment via PayPal or other similar methods.

Szul’s returns policy and guarantees are also in line with industry standards. They offer a 30-day return policy on loose diamonds, and wear-and-tear repairs within 60 days of purchase.

Shoppers at Szul have a few shipping options. US buyers can choose from free shipping, or courier options. Canadian shoppers can choose between a $9.95 USPS option, or FedEx for $39.95, while other international destinations require FedEx for $45.95.

Conclusion

Although it can’t quite compete with some of the bigger retailers in some respects, Szul is still a must-see for anyone who’s looking to buy loose diamonds. If you have time to browse, their huge selection may offer something that you can’t find anywhere else.

Intro paragraph:

Szul – Good Diamond Selection

Szul is an online-only retailer specializing in loose diamonds. While they do offer some of the extras that you can find at some of the big-name sellers, the most intriguing thing about Szul is the size of their loose diamond selection, which rivals those of even the biggest jewelers. If you’re willing to spend the time looking through lots of diamonds in order to make the best possible choice, Szul is well worth your time. For more information on Szul, read our review here.

Szul.com: Online Diamond Store Review

MyJewelryBox is an excellent choice for discerning shopping looking for a great deal on diamond jewelry. Although they’re a bit short on some of the extras that you get with other online stores that deal in diamonds, they make up for this with the sheer value they offer on a wide variety of products

Products and Services

The most noticeable difference between MyJewelryBox and big-name competitors like James Allen and Blue Nile is that MyJewelryBox doesn’t deal in loose diamonds. Instead, they focus on cut-price diamond and gemstone jewelry in just about every category imaginable. All of the usuals are here, like engagement rings and diamond earrings, necklaces, and pendants, as well as some choices that aren’t available everywhere else, like diamond anklets and tennis bracelets.

Speaking of price, this is where MyJewelryBox really distinguishes itself. Most online jewelers sell their inventories at prices steeply discounted from regular retail prices, and MyJewelryBox is no different in this respect. The vast majority of their items are listed at less than 50% of their retail prices. Many online vendors also have clearance sections. The difference with MyJewelryBox is that theirs is much bigger than most. The Clearance Center at MyJewelryBox is one of the best places to find great deals on quality diamond jewelry.

There are some ways in which MyJewelryBox falls short of most of its competitors. Since they don’t offer loose diamonds, MyJewelryBox also lacks a “design your own ring” feature, so custom jewelry isn’t an option here. Also, their selection of designer jewelry leaves something to be desired.

Myjewelrybox.com: Online Diamond Store Review

Search

MyJewelryBox has such a broad selection of jewelry available that it can be a bit daunting at first, especially if you aren’t totally sure what you’re looking for. Their site design makes the task a bit easier, as you have the option of narrowing down the choices by several variables, including item type, style, material, color, and of course, price.

Payment and Shipping

MyJewelryBox accepts a good variety of payment methods. These include Visa, MasterCard, AmEx, Discover, as well as electronic payment via PayPal, Google Checkout, and Amazon Payments. Like most other reputable vendors, they provide a limited 30-day return and repair policy.

Shipping options at MyJewelryBox are relatively generous. Free FedEx shipping is available for all US orders, while customers can opt to upgrade to overnight shipping for a fee if they so desire. Shipping to Canada is $8.95 with Canada Post. International orders ship for $50. Note that while MyJewelryBox recently began accepting purchases from the UK, they do not normally ship to other overseas locations.

Conclusion

Consumers who are interested in purchasing custom diamond jewelry, or just loose diamonds, won’t find what they’re looking for at MyJewelryBox. Everyone else, though, should definitely check it out. The main attraction at MyJewelryBox is the lineup of bargains. The sheer volume of great deals available here means that there’s a good chance that even discerning shoppers will find something worth considering at a better price point than what you might find elsewhere.

Intro paragraph:

MyJewelryBox – Good Bargains

MyJewelryBox is different from the other sites featured here in that they don’t offer loose diamonds or a “design your own ring” feature. What they do offer is a clearance section much more extensive than what you’ll find at most other stores. You might be surprised at what you can find here, so it’s definitely worth a look if you’re in the market for a diamond or other gemstone jewelry item. For more on MyJewelryBox, read our review here.

Myjewelrybox.com: Online Diamond Store Review

If you’ve looked at information online about diamonds, you’ve probably come across the name Mondera (www.mondera.com). Mondera is best-known online diamond stores, offering loose diamonds and a variety of finished pieces. Most importantly, they’re backed up by a strong reputation for quality and integrity, which is a huge factor when you’re looking to make such a big investment.

One of the most famous features of Mondera’s website is their diamond search facility. You can search by initially selecting a shape from among all the common choices, with the option of entering a price(*1) range as well. From there, you’ll see the diamonds available within those parameters, and there will be a lot of them; at the time of review, there were over 10,000 round diamonds under $30,000, nearly 5,000 Princess cut diamonds, and over 1,000 Pear cut diamonds, to name a few.

At the results page, you can make further adjustments for your preferred ranges of the four Cs(*2) (carat, cut, color, and clarity). You can also sort results by any of these categories, or by price. You can select multiple diamonds for a side-by-side comparison, view the diamonds’ certification, and view other detailed information about each diamond, including measurements, symmetry, and fluorescence. The “view similar diamonds” feature in each diamond information page can be very useful as well, if you’re interested in a particular diamond but wouldn’t mind seeing something that differs slightly in a certain category.

If you can’t find a diamond that meets your specifications, you can send a request form to Mondera. Customers have had good results using this method as well, so it’s worth a shot if you have something specific in mind.

mondera.com Online Diamond Store Review

Mondera offers a few different design-your-own categories: engagement rings, diamond stud earrings, and diamond solitaire pendants. Many other online diamond retailers offer similar features, but Mondera’s are some of the most extensive. For example, if you’d like to design a diamond solitaire pendant, you can first choose a diamond from the Round, Princess, Oval or Pear shapes, then select a setting appropriate for the chosen shape in yellow gold, white gold, or platinum. You can then see what the finished piece will look like, although the diamond pictured in the final stage won’t be the exact one you’ve chosen.

Like other retailers, Mondera also has a selection of finished pieces in different categories. These include men’s and women’s wedding bands, and earrings, rings, bracelets and necklaces in the diamond, gemstone, gold, silver, and pearl categories, designer pieces from Pascal Mouawad, and more. All pieces can be viewed clearly, although Mondera doesn’t offer the variety of useful viewing options that you can get from James Allen(*3).

Once you’ve made a purchase, you’ll want to be sure that it gets to you in a safe and timely fashion. Shipping insurance(*4) is the only way to guarantee this, and like all reputable online jewellery dealers, Mondera fully insures all items. All items within the continental US are shipped free with FedEx 2^nd day air service, while orders of over $1,000 are shipped free with priority overnight air service. You do have the option of upgrading shipping if you so desire.

Most importantly, Mondera offers safe, sure service. You can buy diamonds with confidence. They also have one of the largest selections of diamonds, and overall one of the most useful websites in terms of features.

Link notes

*1 – “Diamond Prices” article

*2 – “Diamond Ring Grading” article

*3 – jamesallen.com review

*4 – “Diamond Ring Shipping Insurance” article

mondera.com Online Diamond Store Review

James Allen (www.jamesallen.com) is one of the leading online diamond retailers. They have the reputation and history you’d demand from a vendor selling such a valuable product. In addition to these basics, though, there are several things that really set James Allen apart from other online diamond sellers.

In addition to loose diamonds, James Allen deals in engagement and wedding rings, finished diamond jewellery including designer and brand-name diamond jewellery pieces, and gemstone jewellery including combination pieces featuring diamonds and other gemstones.

In the diamond jewellery category, items are classified under several categories including rings, bracelets, necklaces, earrings, and pendants. Each of these categories features at least 20 and often upwards of 40 unique items; they also carry a good range of prices in these areas, going from $100 to over $6000, so it’s worthwhile for people with a variety of budgets to check out; their gemstone offerings aren’t quite as numerous, but they do break down into similar categories and price ranges. It’s also very easy to navigate through different categories and get right to what you’re after.

Wedding rings are also offered in several different categories. In addition to more traditional fare, they do include diamond wedding rings, in singles or sets, three-stone rings with diamonds and other gemstones, and James Allen’s signature Eternity Rings, which themselves inhabit a wide variety of styles, the common thread being diamonds.

All finished items are clearly pictured in high resolution. Many can also be inspected through a 3D view feature, which is a very useful way to get a sense for how items like rings really look. This makes shopping at James Allen just like buying at a brick-and-mortar store; the uncertainty that sometimes lingers in online shopping is eliminated thanks to James Allen’s excellent browsing features.

Where James Allen really shines, though, is in loose diamonds. You can easily browse by shape or carat weight. They also use a very detailed loose diamond search feature. Here you can specify a shape from among all the common choices, and also search and sort by any of the 4 Cs(*1) (cut, color, clarity, and carat weight) and certification. Indeed, the vast majority of loose diamonds offered by James Allen are certified by either the Gemological Institute of America (GIA) or the American Gem Society (AGS). You can actually view a scan of the certificate for each diamond, which is a feature unique to James Allen.

jamesallen.com Online Diamond Store Review

The selection of loose diamonds is huge. At the time of review, there were 12,216 round diamonds, 3,805 Princess diamonds, and over 1,000 Emerald cut diamonds available, just to name a few shapes. Diamonds found with the search engine can be viewed in a number of ways. With James Allen you get the most certainty out of any online diamond retailer as to the exact appearance of your diamond, which is a huge plus.

There’s also a pretty helpful “create your own engagement ring” feature, in which you select a diamond, then choose a setting from another several hundred options in different categories like Solitaire and Pave.

Shipping insurance(*2) is hugely important to customers who are thinking of buying diamonds online. Thankfully James Allen insures all US orders for their full value automatically. FedEx is used for shipping, so you can be confident that your item will get there on time and in perfect shape.

James Allen offers a few other policies for great peace of mind. These include 60-day free resizing of rings, a 30-day money back guarantee, and a lifetime warranty covering cleaning, repolishing and more. Buying with James Allen is as low-risk a proposal as there is; no other retailer offers the same guarantee of quality and satisfaction. This is why James Allen is the best online diamond retailer out there, and why we recommend you go right ahead and take a look for yourself.

Link notes

*1 – “Diamond Ring Grading” article

*2 – “Diamond Ring Shipping Insurance” article

jamesallen.com Online Diamond Store Review

James Allen (www.jamesallen.com) is one of the leading online diamond retailers. They have the reputation and history you’d demand from a vendor selling such a valuable product. In addition to these basics, though, there are several things that really set James Allen apart from other online diamond sellers.

In addition to loose diamonds, James Allen deals in engagement and wedding rings, finished diamond jewellery including designer and brand-name diamond jewellery pieces, and gemstone jewellery including combination pieces featuring diamonds and other gemstones.

In the diamond jewellery category, items are classified under several categories including rings, bracelets, necklaces, earrings, and pendants. Each of these categories features at least 20 and often upwards of 40 unique items; they also carry a good range of prices in these areas, going from $100 to over $6000, so it’s worthwhile for people with a variety of budgets to check out; their gemstone offerings aren’t quite as numerous, but they do break down into similar categories and price ranges. It’s also very easy to navigate through different categories and get right to what you’re after.

Wedding rings are also offered in several different categories. In addition to more traditional fare, they do include diamond wedding rings, in singles or sets, three-stone rings with diamonds and other gemstones, and James Allen’s signature Eternity Rings, which themselves inhabit a wide variety of styles, the common thread being diamonds.

All finished items are clearly pictured in high resolution. Many can also be inspected through a 3D view feature, which is a very useful way to get a sense for how items like rings really look.

Where James Allen really shines, though, is in loose diamonds. You can easily browse by shape or carat weight. They also use a very detailed loose diamond search feature. Here you can specify a shape from among all the common choices, and also search and sort by any of the 4 Cs(*1) (cut, color, clarity, and carat weight) and certification. Indeed, the vast majority of loose diamonds offered by James Allen are certified by either the Gemological Institute of America (GIA) or the American Gem Society (AGS). You can actually view a scan of the certificate for each diamond, which is a feature unique to James Allen.

jamesallen.com Online Diamond Store Review

The selection of loose diamonds is huge. At the time of review, there were 12,216 round diamonds, 3,805 Princess diamonds, and over 1,000 Emerald cut diamonds available, just to name a few shapes. Diamonds found with the search engine can be viewed in a number of ways. With James Allen you get the most certainty out of any online diamond retailer as to the exact appearance of your diamond, which is a huge plus.

There’s also a pretty helpful “create your own engagement ring” feature, in which you select a diamond, then choose a setting from another several hundred options in different categories like Solitaire and Pave.

Shipping insurance(*2) is hugely important to customers who are thinking of buying diamonds online. Thankfully James Allen insures all US orders for their full value automatically. FedEx is used for shipping, so you can be confident that your item will get there on time and in perfect shape.

James Allen offers a few other policies for great peace of mind. These include 60-day free resizing of rings, a 30-day money back guarantee, and a lifetime warranty covering cleaning, repolishing and more. Buying with James Allen is as low-risk a proposal as there is. This is why James Allen is the best online diamond retailer out there.

Link notes

*1 – “Diamond Ring Grading” article

*2 – “Diamond Ring Shipping Insurance” article

jamesallen.com Online Diamond Store Review

Blue Nile (www.bluenile.com) was one of the first serious vendors to get involved in selling diamonds online, and they’ve made quite a name for themselves since their initial appearance on the web in 1999. In fact, in terms of total sales, they’re currently the number one online diamond retailer, far ahead of any other vendor. Although in recent years sites like James Allen(*1) and Mondera(*2) have come to provide stiff competition, Blue Nile remains a good option for buyers who are looking for a reputable and knowledgeable source for diamonds.

Blue Nile is perhaps best known for the wide variety of “create-your-own” choices they offer. This is attractive to a lot of buyers because it provides the opportunity to browse through seemingly countless diamonds of varying properties as well as different types of settings. When customizing your own jewellery, the end result can have a little bit more personal and sentimental value, whether it’s for yourself or that special someone, and, of course, you can also tailor the piece to your tastes with respect to overall appearance.

At Blue Nile, you can create your own rings including three-stone rings and five-stone rings, as well as earrings, and diamond pendants. The process is made very simple. When creating a five-stone ring, for example, you can start by choosing diamonds or a setting. To choose a diamond, you can use Blue Nile’s search facility, which is very simple and presents all the relevant information clearly. Normally you’ll first choose a shape for your diamond, but if you’re creating a five-stone ring, you’re limited to round diamonds for design reasons. You can then sort by price, polish and symmetry ratings, certifying body, and the “four Cs”(*3): cut, color, clarity, and carat weight. You can also limit search results to within certain parameters. Next, you can move on to see more information about a given diamond, and from there you can decide whether or not to add the diamonds to your set. You can then choose a setting from applicable options, usually including choices in white gold, yellow gold, and platinum.

bluenile.com Online Diamond Store Review

You can also purchase loose diamonds at Blue Nile, using the same search engine. Blue Nile also offers a variety of other finished pieces. These include engagement rings, wedding and anniversary rings, watches, bracelets, necklaces, and earrings. In addition to diamond jewellery, Blue Nile sells gold, silver, pearl, gemstone and platinum.

One of the reasons for Blue Nile’s popularity is the wide range of prices into which their products fall; anyone, regardless of budget, will find some compelling choices at Blue Nile.

Blue Nile also ships to a greater number of countries than most of its competitors. As any discerning buyer would require, they include shipping insurance(*4) automatically with all orders. FedEx shipping is free for US orders, with overnight shipping for all loose diamonds, build-your-own pieces, and other orders over $500, or 2-day service for orders under $500. You’ll also get some nice extras like free resizing, a 30-day return option, and the option of financing(*5) through Bill Me Later.

For anyone in the market for diamonds, Blue Nile is worth checking out. Their service should appeal to a great number of people, thanks to the easy to use and navigate website, variety of products available, as well as Blue Nile’s flexibility in terms of shipping to different countries.

Link notes

*1, 2 – jamesallen.com and mondera.com reviews respectively

*3 – “Diamond Ring Grading” article

*4 – “Diamond Ring Shipping Insurance” article

*5 – “Engagement Ring Financing Options” article

bluenile.com Online Diamond Store Review

The New York City-based Allurez is one of the top vendors of diamonds and diamond jewelry on the internet, thanks to their combination of a wide selection of diamonds and settings, good prices, and excellent service. Along with other quality sellers like James Allen and Blue Nile, Allurez is one of the stores that everyone should take a look at before settling on a purchase.

Products and Services

As is the case with most online diamond vendors, Allurez offers a broad selection of both loose diamonds and complete pieces of diamond jewelry, including the usual items like rings, earrings and bracelets, to some product categories that aren’t available everywhere, like diamond cuff links. Other types of jewelry are also available.

Also like most other quality online sellers, Allurez has a robust “design your own jewelry” service. Whether you’d like to custom design an engagement ring, a pendant, or earrings, the process is very simple. You choose a diamond (using the site’s search engine, which will be further described later) and a setting, and you’re ready to go.

Fans of designer jewelry will be happy to know that Allurez offers one of the most impressive selections of designer pieces online. Their lineup includes marquee names like Gucci, Tiffany, and Hidalgo, although depending on the time of year, the designer items may be in short supply.

Allurez is known for their outstanding customer service. Customers who wish to consult with Allurez staff on their purchases or any other matter can contact agents by phone, email, or even live chat. Most importantly, their representatives are known to be very helpful. People who live in the NYC area even have the option of booking an appointment at the Allurez office.

Allurez.com: Online Diamond Store Review

Search

In order to choose a loose diamond, it’s necessary to find one using the Allurez search function. Users can narrow down the potential choices by the usual parameters like price, shape, and the “four Cs,” as well as optional parameters like depth and table measurements. Once you’ve provided some guidelines, the search results are returned in easy-to-read table form, and can be sorted by price or any of the other search parameters, and detailed certification information is available for every diamond in the database.

Payment and Shipping

Allurez supports a good variety of payment methods, from the major credit cards, to PayPal and Google Checkout, to wire transfer. Additionally, they offer a 90-day layaway plan, which requires a 30% deposit. All of their products are covered by a 1-year warranty, which includes ring resizing.

All US orders from Allurez are eligible for free shipping, with the speed of the free shipping increasing with the value of the order. Shipments to Canada are $39, and shipping costs for all other countries come to $69.

Conclusion

Allurez provides consumers with a simple, pleasant diamond shopping experience. Their selection, prices, and service are all among the best out there, so it’s more than worthwhile for any potential diamond buyer to browse the Allurez selection.

Intro paragraph:

Allurez – Best Designer Selection

Allurez offers an impressive range of designer pieces of diamond and gold jewelry. In addition to an extensive selection of custom and designer jewelry options, great prices, and a beautiful, easy-to-navigate website, Allurez also provides some of the best customer service in the industry, seeing customers through from the beginning to the end of the diamond buying process. For more information, read our review of Allurez.

Allurez.com: Online Diamond Store Review

The two major issues with online shopping for diamonds is that most people are wary of buying something expensive they cannot physically examine and have doubts on money back guarantees. These issues are easily solved when you learn how to buy a diamond ring online.

Online vendors price their diamonds at very competitive prices and the selection available for you is so much greater than what your local jeweler will have in their entire stock. You will also find unique and rare designs or diamonds on the internet that you would not at your local mall or jewelry store.

How to Buy a Diamond Ring Online

Online shopping also gives you the chance to shop discreetly at the comfort of your home and surprise your partner. Overall shopping online for diamond rings is becoming more common and many vendors have established themselves as reputable and trustworthy over the years.

If you are uncertain on how to buy a diamond ring online, here are a few tips to help you go about it like an expert.

Tip #1: Check the for accreditation

There are online organizations such as the Better Business Bureau (BBB) which ensures that online businesses vendors follow ethical and honest business practices. Always check if the vendor you are interested in has accreditation and also check for customer complaints against them. To ensure better security look for VeriSign, TRUSTe etc logos on the site.

Tip #2: Learn how diamonds are graded.

If you are going to buy online you will only see a picture of what you are going to buy therefore it is even more important that you learn the 4Cs and few other categories on how diamonds are graded. There is plenty of information about these online and the basics are pretty easy to pick up. With this knowledge you will know exactly what to expect once you decipher the grading report of the diamond.

Tip #3: Always look for grading report

Look for grading report of the diamond by established bodies such as Gemological Institute of America (GIA) or American Gemological Society (AGS). These reports authenticate the value and quality of the diamond you purchase.

Tip #4: Get appraisal and check for a return policy

Always get your diamond ring appraised by an Independent Appraiser to ascertain you are getting exactly what you paid for. Most reputable vendors offer a 30 day return policy for any purchases made and will refund you money if you do not like your diamond ring.

Tip #5: Look for conflict free diamonds

Most reputable vendor will have a policy that declares their diamonds are sourced from suppliers that adherers to the Kimberly Process and/or the System of Warranties. Look for these assurances while shopping online.

Tip #6: Payment options

Majority of vendors offer alternative payment methods to using a credit card. To be safe credit cards are recommended. However certain payment options do attract discounts for example Bank Wire. Therefore before you buy always check the options and inquire about discounts.

Theses tips should resolve your issues on how to buy a diamond ring online. The benefits are of course convenience, simplicity, safety, taxation free in many cases and also most vendors do not charge for shipping as well therefore great value.

How to Buy a Diamond Ring Online

The best diamond would be biggest, best looking diamond you can afford. Understanding the quality concepts of a diamond is important if you want to know how to buy the best diamond within your budget.

If you have unlimited funds, then your task is simple. Get the highest grades in all the 4Cs of diamond grading which would be, Excellent for Cut, Flawless for Clarity, Colorless for Color grade and the maximum Carat available.

If your funds are limited there are still plenty you can do to get the best value for your dollars. The underlying principle here is to seek for the apparent quality instead of the actual quality of the diamond. This way you get the best diamond for the budget you set yourself.

To buy the best diamond do not go for the best in each of the 4Cs but rather downgrade in certain areas where changes are not discernable. For example downgrade a few steps in Color, Clarity and upgrade in the Cut. This way you are investing in that particular grade which is the most important for the apparent quality of the diamond.

As for Carats the simple rule of buying just shy of a whole number or exact half is the smartest way to buy as diamond prices rise disproportionally to rise in Carat value and jumps at each whole number or the exact half.

Also a diamond apparent size also depends not on the carat but on the shape of the cut. For example a Princess Cut diamond will look much larger that a Round Brilliant Cut diamond of the same carat. So the best diamond would be the Princess Cut diamond as you get better value for the carat size.

How to Buy the Best Diamond With Best Approach And Options

Apart from the apparent quality concepts of diamonds, there are still many more options when approaching the question of how to buy the best diamond. These are as follows.

• Going online is certainly recommended if you want to buy the best diamond for a fixed budget. Online vendors have quote the most competitive prices as there is heavy competition plus they do not have to markup prices to cover for things that generally a brick and mortar jeweler needs to.

• Another way to buy the best diamond is to buy them as loose diamonds. Whether you buy online or from you local vendor, set diamonds are generally more costly compared to loose diamonds of the same quality.

• Generally the more you pay the better is the diamond quality. Therefore if you really want to get the best diamonds then forget retail jewellery. Go to their source instead to skip the markups. Generally this would mean contacting dealers or wholesalers. Unless you have contacts or connections buying from dealers can pose hurdles but they are worth a try.

• Get a grading report for your diamond. Grading reports are issued by GIA, AGS labs and are important in certifying the quality, value and authenticity of the diamond. Also get your purchase appraised by an Independent appraiser to ensure the quality.

Overall the most effective approach on how to buy the best diamond is to learn about what makes a quality diamond and apply them.

Tips On How to Buy the Best Diamond

Shopping for diamond jewellery doesn’t have to be intimidating. In fact if you do know how to buy diamond jewellery, shopping for them can be a very rewarding and pleasurable experience.

The secret to buying diamond jewellery, any experience diamond jewellery shopper will tell you, is in finding a reputable and helpful jeweler. If you can get personal recommendations from friends, colleague or family then that is a good start however there are still a few things you can check to verify that they are good at what they do.

Any jeweler of good repute will be trained and certified by GIA (Gemological Institute of America) or AGS (American Gemological Society) or some reputable established institute. Also they will be associated with various bodies in the industry for example the American Gem Society (AGS), American Gem Trade Association (AGTA) etc. Therefore look for these signs to verify that you do have a good jeweler.

Not knowing how to buy diamond jewellery and groping about in the dark is not only intimidating but will also frustrating and confusing. Learning about the 4Cs of diamond grading and about diamonds in general is fascinating and easy to pick up. Therefore do a little research online or read books and learn about diamonds. This will help you learn what to look for and ask the right questions which in turn will help the jeweler find you exactly what you need.

Although getting a Diamond Report (more commonly known as a Certificate) may cost you a little extra, it is recommended that you get one for your purchase as this not only guarantees your purchase for its value, quality and authenticity but is also necessary for insurance purposes or in the event that you intend to sell your diamonds you can negotiate for a higher price with this certificate in hand.

How to Buy Diamond Jewellery

When you buy diamond jewellery always get it appraised. Do not use the services of an in-house appraiser but find an Independent Appraiser not affiliated in any way to the jeweler. An Independent Appraiser should provide professional appraisal service only and not make recommendations or sell any thing apart from their service.

When buying diamond jewelry, it is vitally important that you check for the return policy and read the fine print before you buy. Diamonds involves significant investment and therefore if you are not happy with it you should be able to return it. Most reputable diamond jewelers have a 30 day return guarantee. So make sure you understand the return policy.

Diamonds are very expensive therefore it is a good idea to protect your investment in diamond jewelry with an insurance cover. Recommended insurance cover should include theft, accidental loss and damage. These are the most common issues related with diamond jewellery.

When you buy diamond jewellery you may have significant emotional reasons behind purchasing it. You do not want sully these emotions by buying blood diamonds that comes with history of human rights abuse. Therefore always check for the vendor’s policy against blood diamonds and ask questions about it.

These tips on how to buy diamond jewellery should help you make your diamond jewellery shopping a pleasurable experience and also help you get best value for your dollars.

Best Tips On How to Buy Diamond Jewellery

If you are looking at how to buy a cheap diamond ring without having to pay through your nose, there are certain ways to go about it. But first you have to know real diamonds do not come cheap and you can only get your diamond ring relatively cheaper than what you normally would have paid.

Here is a list of where to buy, what to buy , what to avoid and how to buy a cheap diamond ring.

• Buying diamonds online is perhaps the cheapest and most reliable option when it comes to buying a cheap diamond ring. Diamonds being sold online are very competitively priced since it entails no additional costs which a local jewelry shop would incur. Also there are no additional taxes to pay when you buy from a different State. You also pay by your credit card so there is the added security against fraud. However always check for guarantees and return policy.

• If you do have some knowledge about diamonds check in pawn shops or thrift shops, whenever you have time, for cheap diamond rings. This is not a guaranteed option as you search will turn up empty many a times but with luck sometimes you could end up getting a very good deal and pay only a small fraction of what the diamond ring is worth.

• A reliable approach on how to buy a cheap diamond ring is to buy loose diamonds and get it set on a ring of your choice. There are two reasons as to why it is cheaper. Firstly, a diamond that is already set cost more that a loose diamond because many times it includes free services, warranties, gift boxing etc. Secondly if you can buy from dealer or whole seller instead of a retail jeweler you can get it much cheaper as you will be avoiding the usual high markups that retailers place on their diamonds.

How to Buy a Cheap Diamond Ring

• A significant cost can come from the ring metal, therefore choosing a cheaper alternative can get you significant savings. For example instead of platinum choose white gold and instead of a 15K choose a 14K if you want to go for even a cheaper option choose sliver instead of white gold.

• With out discernable reduction in its apparent quality you can buy a cheap diamond ring if you do apply the following steps in the 4Cs of a diamond. Like buying an eye-clear Clarity grade diamond, downgrading a step or two in the color grade and buying shy of a full or exact half of a Carat. Also buying a different cut for example buying a Princess Cut diamond instead of a Round Brilliant Cut diamond of the same carat as the Princess Cut appears much larger.

• Another good option when you are looking at how to buy a cheap diamond ring is to go for treated diamonds. These treated diamonds have defects that are corrected using irradiation, laser drilling to remove inclusion, filling imperfections etc. They are generally much cheaper even though they have only apparent high quality appearances. It is impossible for untrained and unaided eyes to discern them. Therefore they make excellent option for cheap diamond rings.

One last word of warning though, if you are looking how to buy a cheap diamond ring be wary of scammers that are abound in plenty baiting you with cheap offers. Just be knowledgeable about diamonds and always verify before you buy.

How to Buy a Cheap Diamond Ring

Convention demands that an engagement ring should be a diamond ring and you do know that diamonds do not come cheap. A beautiful engagement ring does not have to cost an arm and a leg as long as you know how to buy a cheap engagement ring.

Here are some tips how to buy a cheap engagement ring to help you get the best value for you dollars.

Tip #1: Buy loose diamonds

Diamonds that are already set can cost much more than a loose diamond not inclusive of the ring metal costs. Many a times a set diamond flaws can be hidden by the prongs and/or its color be enhanced by the setting making appraisal difficult. On the other hand loose diamonds are easier to appraise and ascertain its value.

How to Buy a Cheap Engagement Ring

Tip #2: Buy from dealers

If you can, buying from dealers can help you avoid the high markups that jewelry stores include into their prices. However buying from dealers can be a problem for most of us unless you have contacts.

Tip #3: Buy online

Perhaps buying your loose diamonds online is one of your best options as online prices are very competitive with plenty of options within just about any reasonable budget range. Just know how to buy diamonds safely online and you will get a beautiful but cheap engagement ring.

Tip #4: The best approach on how buy a cheap engagement ring is to learn the 4Cs the trick here is to learn the difference between quality and apparent quality and apply it. The four Cs are

• Cut: The cut grading is what determines the brilliance of the diamond. The diamond prices significantly increases with every increase in the cut grade. Do not go below a good grade however or your diamond will noticeably lose its brilliance.
• Color: The color grading determines the color of the diamond which ranges from the rare and expensive colorless to the cheaper light yellow. Down grading a step or two will not be noticeably different from the one you choose but will result in significant savings.
• Clarity: The clarity grading is for inclusions present in the diamond it does not affect the brilliance. Therefore costs can be greatly reduced by simply choosing one that is eye-clear.
• Carat: The price of a diamond does not rise smoothly with the rise in carat. A rise in carat that reaches a whole number or exactly half (0.5) will show significant jump in the price. Therefore to buy a cheap engagement ring, buy a diamond that is just shy of the carat you want.

Tip #5: Shape can make a diamond seem larger.

The shape of a diamond depending on the type of cut can make a diamond larger. For example a Princess Cut diamond of the same carat as a Round Brilliant Cut diamond will look much larger. Also a Princess Cut diamond has the second best brilliance therefore choosing it will save you huge costs in term of Carat value.

Tip #6: Choosing the metal

You may want to consider white gold as it costs about half the price of platinum. Also it is almost impossible to tell the difference between 14K and a 15K white gold. So if you are looking at how buy a cheap engagement ring, go for the 14K.

How to Buy a Cheap Engagement Ring

Among all gemstones, diamonds are perhaps one of the best in terms of investment. Unlike all other commodities like gold, silver, copper etc diamond prices have advance upward steady since the depression. But diamonds also have their weakness like all other investments therefore learning how to buy investment diamonds is essential.

Without going into the much debated reasons of whether investing in diamonds is good or bad.

We will move on to how to buy investment diamonds that will yield the best results.

• If you want investment diamonds stay away from retailers instead buy as close to the source as possible although it is very unlikely that you will be able to buy directly from the DTC (Diamond Trading Company), buying from wholesalers/dealers is your best option when buying investment diamonds.

• Although high quality diamonds such as D color and IF clarity may make good investment sense when viewed in term of dollar figures they do suffer from low liquidity. Generally lower quality diamonds such as those falling within the H range for color, VS2 clarity are easier to sell thus mitigating the low liquidity of diamonds to an extend. But remember diamonds do not make good short term investments.

• Generally diamonds with greater that 1 Carat make better investment diamonds. Also this is often overlooked, but the carat of the diamond is also an important factor when it comes to investment diamonds. This is because a full carat 1.0 tends to show a greater appreciation in price terms over time that of a 0.98 carat..

How to Buy Investment Diamonds

• Always buy diamonds with a diamond grading report either from GIA, AGS, IGI or other well recognized labs. These reports will serve as a guarantee for the quality of the diamonds you intend to sell thus you can negotiate for a better price for your investment diamonds when you decide to cash in.

• The type of diamond cut also play a significant role in investment diamonds. The price for Princess Cut Diamond has steeply risen in recent times due to its growing popularity however as seen in the past most of the different types of cuts tend to go out of fashion again resulting in a fall in the prices. However the Round Brilliant Cut has remained stable and is thus favored as an investment diamond.

The best investment reason in diamonds is because of it very high value per unit weight. This makes them unarguably the most efficient in storage and transport. Another good reason is the launch of an online exchange DODAQ (Dealers Organization for Diamond Automated Quotes) for polished diamonds in 2009 by Dutch bank ABN Amro. This has solved one of the major issues of lack of a terminal market in diamonds. Also the scaling down of production by DeBeers announced sometime back as more mines are running out of their production life than the new diamond mines are coming on-line, this will only push up diamond prices in the near future. Therefore learning how to buy investment diamonds and investing in diamonds now is a good time.

How to Buy Investment Diamonds

Black diamonds are also called ‘Carbonado’ and are believed to be formed in stellar supernova explosions. Before you learn how to buy a black diamond, perhaps you should know that apart from industrial uses these diamonds were considered worthless by jewelers until recently. These days’ black diamonds are being used in men’s rings, in combination with LBD (little black dress) or even in engagement rings to be fashionably unique. But black diamonds are still more of an eccentric oddity in fashion.

Tips for How to Buy a Black Diamond

• Therefore your first lesson in how to buy a black diamond is to shop around as widely as possible, go on the internet as well and check for the best prices as these prices vary by a great deal

• The 4Cs of a diamond does not really apply to a black diamond as jewelry items but rather they come under fancy colored diamonds categories along with pink, green, blue etc colors.

• GIA has an exclusive system for color-grading colored diamonds. These are of two types, the GIA colored Diamond Grading Report, which is the same as the usual diamond grading reports, and the GIA Colored Diamond Identification and origin report aka color-only report which gives the color grade and nature of the color. Therefore look for these reports when you buy a black diamond..

How to Buy a Black Diamond

• Poor quality black diamonds can be treated to enhance its appearances therefore always ask if it has been treated. A sure fire way of detecting diamonds treated with high radiation is to use a fiber-optic light and place it on diamond. If light comes out darkish green on the opposite side it has been treated or enhanced.

• Like buying any other diamonds always have your black diamond appraised by an Independent appraiser to ensure you do not get duped.

• Most black diamonds are used in a pave setting therefore small carats are available with most vendors however large solitaire sizes are much more difficult to find. So expect to spend some time looking while shopping for a black diamond.

• Naturally black, black diamonds have a lot of inclusions on them and are significantly more brittle the clear diamonds. If you want a naturally black diamond do not expect to find one with very little inclusions as according to GIA it is the black inclusions that gives it the black coloration.

• Most people tend to buy a black diamond from local vendors as they do not have a sort of mental reference chart to figure out exactly what the black diamond they are buying is like due to its rarity. But buying online will probably be your best option as local vendors stock of black diamonds are usually limited and this is not an issue if you search online.

• Black diamonds are notoriously difficult cut and due to their relatively more brittle nature cutting them is a risky business. Therefore a natural black diamond with a good cut can be very expensive.

Overall the most reliable approach on how to buy a black diamond is to learn the basics of diamond appraisal which is not difficult and also learn how to read the grading certificates that comes with the black diamonds.

How to Buy a Black Diamond

If you are planning on buying a diamond consider going online, as online stores offers the lowest discounts, most competitive prices and you can compare a wide range diamonds and their prices from a huge collection of stores online. As long as you know how to buy a diamond online it is a very safe, secure, convenient and tax free option (in most cases anyway).

Here are a few tips on how to buy a diamond online a secure and pleasurable experience.

Tip #1: Learn how to decipher the diamond language

A little bit of digging around the internet will help you learn all you need to know about how diamonds are graded by bodies such as the Gemological Institute of America (GIA), American Gemological Society (AGS) etc and what you need to look for when you buy a diamond. Viewing diamonds from a picture is not appealing however if you can read the description on the grading report you will be able to know exactly what the diamond will look like.

Tip #2: Look for reputable online stores

Any reputable online vendor will have a certification from various bodies for example Better Business Bureau (BBB) on the internet, which ensures that they follow ethical and honest business practices. Also look for their affiliations to various public or professional trade organizations within their sphere of the industry for example association with the Jewelers Board of Trade (JBT) etc.

How to Buy a Diamond Online

Tip #3: Do not settle early

If you find a diamond of your liking within your budget range, do not immediately settle for it. Check around for other diamonds for a similar price and see if you are getting a good deal or not.

Tip #4: Always have it appraised

This is for any diamond regardless of where you buy it. It is very important that you have it appraised by an independent appraiser. Do not settle for an in-house appraiser either, rather have it taken to a fully independent appraiser who not affiliated to the vendor in anyway. Also stay away from an appraiser who makes recommendations on where to buy.

Tip #5: Return policy

Always check the fine print of the vendor return policy and make sure that things are listed out clearly for you to understand. If it is confusing and you do not understand it properly walk away from the vendor or ask for clarification. Most reputable vendors will guarantee their product and will accept a return if their grading report and an independent appraiser’s grading report do not match.

Tip #6: Shipping issues

Always check the sealed package for signs of tampering or damage before you accept it. The package remains insured by the vendor or the appraiser up until you sign for the package. Once you have signed it, the insurance expires and full responsibility for the diamonds is transferred to you, therefore inspect the package carefully. If you suspect tampering, do not sign for the package but have it returned and contact the courier company immediately.

Tip #7: Payment issues

One good reason to how to buy a diamond online is because you use credit cards to buy which offers protection against fraud from vendors by misrepresenting diamonds. But always check with your credit card company for information on charge back issues.

How to Buy a Diamond Online

Diamonds are expensive. However, did you know a significant addition to its value comes from the quality of the cut and processing of the diamond? Learning how to buy rough diamonds can help you make significant savings or profits by buying rough diamonds and having them cut and polished by a cutter. But it is not all as simple as it sounds, there are serious financial risks involved in the process and plenty of scams around.

How to Buy Rough Diamonds

Here are 7 cardinal rules on how to buy rough diamonds

Rule #1: Learn about the classification of rough diamonds

This should be a given, if you plan on buying rough diamonds you simply cannot begin without knowing the basics of rough diamonds for example the crystalline structure, the color tests, pricing etc. That is, unless you have an expert or can afford one who will make all the decisions for you. Classification of rough diamonds is a whole different language from the 4Cs of cut and polished diamonds.

Rule #2: Buy rough diamonds from a reputable vendor

This is simply common sense but many do get tempted to buy from unreliable sources due to attractive prices. Just remember, buying from unauthorized sources can land you in a lot of legal trouble in many countries not to mention the odds of being scammed are pretty high.

Rule #3: Check in daylight/daylight lamp and get your own tools

If you are examining rough diamonds, proper lighting is very important without proper lighting the color of the rough diamond may be altered and its true colors may remain hidden.  Also if you are making a significant investment in buying rough diamonds, consider getting your own tools for examining them.

 Rule #4: Guaranteed quality rough diamonds

Even if you have a decent appraisal skills look for guaranteed products that you can send to a lab for appraisal or have it independently appraised and return it if it does not match the quality you pay for.

Rule #5: Use a skilled and reputable cutter to cut your rough diamonds

If you are buying rough diamonds, chances are most likely you will want it cut for reselling or for your own use. Just be extra careful when choosing your cutter as improper handling and poor workmanship can ruin you investment.

Rule #6: Appraise your diamonds before and after

The rough diamond can be easily exchanged for another of lower quality. Therefore it is absolutely essential that you have an expert appraiser appraise it before cutting and do the same again after cutting to ensure you do not get duped.

Rule #7: Buy conflict free diamonds

Apart from good personal reasons of not supporting human right abuses, blood diamonds are difficult to sell and will fetch you a lower price than what you expect. Always look for Kimberly process certification of the rough diamonds you buy.

Overall, buying rough diamonds and getting them cut requires considerable knowledge in the world of diamonds. If you want to make a profit by selling them or use them as a cheaper alternative to buying cut and polished diamonds, be prepared to invest some of your time learning how to buy rough diamonds to make it worth the while.

 How to Buy Rough Diamonds

Not very long ago, the very mention of the word “diamond” used to evoke fantasies of fabulous riches in our minds, and it was thought to be the privilege of only the elite classes to own them. Not anymore! Today, even the common man, or woman to be precise, can afford to own suitable diamond purchase of varying brands and designs, and enhance their style & class.

Today, diamonds are sold and bought as easily across the counter as any other gem. The variety of choices & offers provided by various bricks-& -mortar stores often may leave you in a confused state of mind. Hence, it is necessary to gather some basic understanding of diamonds before you begin shopping. The diamond’s value is determined by the 4 C’s. They are carat, cut, clarity, and color, & if you may add a fifth C, its cost. Understanding them properly is highly important for you to clinch the best deal in your Diamond purchase. You may also consider your option of purchasing your diamonds online, instead of your nearby jewelry store.

What’s as essential is that you pay for the precise quality and figure of diamond to compliment the set. Purchasing diamond ornaments is an exclusive experience. The most important reason why buying diamonds online are beneficial is that you can get a good value for your purchase since online jewelers & wholesalers sell their product at greatly discounted prices due to low operating overheads.

Second is the inexhaustible choice in front of you. Online portals have a huge stock of customized products, which they sell off quickly. Stores don’t have the huge volume of sales that online merchants enjoy, which makes them store just a small inventory, and the choice before you is limited.

Obviously, buying diamonds online do not always guarantee a flawless product, and for that you must check the online vendor’s credentials, references and also check up with your friends or relatives who have made online purchases before, for a genuine supplier. Don’t hesitate to inquire about the vendor’s credentials if it’s not there on his website.

Also make sure that the piece of diamond that you are buying online comes with a diamond grading certificate issued by an independent laboratory. Non-graded gems often come cheaper than the graded ones. As the second opinion, you may also check up your diamonds purchased online with a reputed appraiser in your area. In case it turns out to be substandard, you can claim for refund of your money from your vendor, if that vendor has a money return policy that is. Don’t forget to enquire about this policy before making diamond purchase.

Last, but not the least; use a reputed escrow service if you are purchasing diamonds worth quite a value. They will assess the exact value of the diamonds at their end, before making payment to the vendor. This will save you a lot of nightmares, since your money will be protected if the diamonds turn out to be substandard.

With the advent of Internet, almost everything can be bought online- even diamonds. Many people believe that buying diamonds online is a risky trade, as they can be conned. But then, which trade is completely secure? If you can buy laptops from the Internet, you can very surely buy diamonds as well. You just need to be careful, and keep your eyes open. Before buying, you should learn more about them, so that the seller does not try to rip you off.

Why buy diamonds online?

The first thing you should consider is the reason why you want to buy them online. Basically, the brick-and-mortar jewelry stores have many costs that they have to cover. Because online stores do not have overhead costs, you can diamonds at much cheaper prices.

Another thing is the variety. These online jewelry stores have almost unlimited collection of diamonds. Though you can get a wide collection of diamonds at your local store too, but these online stores generally have a wider collection. So if it’s variety you are looking for, online shopping would be better.

Buy Diamonds Online

How to Buy Diamonds Online?

 Now to the how part. Here are a few steps that you can follow to buy good diamonds online:

1. Get to know about diamond standards. Two good standards are the GIA (Gemological Institute of America), and AGS (American Gem Society). You can check the documentation that comes with the diamond to see the diamond’s quality described by a standards organization.

2. Do your research. Log on to the Internet, and try to look for some good diamond sellers. You will find a number of online stores. Narrow down your search to a few. Then read their reviews to find more about them. You can check their reputation at the website of Better Business Bureau.

3. Once you find an online dealer for your trade, you can verify if he or she is asking the correct price for diamonds, or trying to rip you off. For this, you can go to the any decent diamond guide website and verify the sample prices. There will be many factors, like color, carat, clarity, depth. Match it with the quote offered by the seller. If there is a big difference, then you should look for some other store.

4. After all the verification, you would be ready to buy the diamond. Make sure you check the return policy of the store- just to have a safe option. Also ask about the shipping details.

5. Take enough time in selecting the right diamond for you. Do not just fall in love with the first diamond you see. These gems cost a lot of money, and it is better if you get the right one for yourself, instead of going for just any.

6. Pay the dealer, and get the diamonds. When you receive them, take them to an evaluator, who has good knowledge of gems, and get the quality checked.

If everything is fine- congrats! You got yourself a good trade on diamonds.

The rapid development of the Internet in the last few years had, as a consequence, growth of the number of online stores. Whether you are buying shoes, clothing, car parts or even considering how to buy diamonds online – everything is just a few clicks away. For many purposes, there is no need to leave the comfort of your home while buying something, but (as always), this type of buying has its cons since it is much easier to make a fraud within virtual world the Internet offers.

How To Buy Diamonds Online

In the great movie titled “The Shawshank Redemption”, Ellis Boyd ‘Red’ Redding (portrayed by Morgan Freeman), while being asked from Andy Dufresne (portrayed by Tim Robbins) to buy him a rock hammer, says:  “if the risk goes out, the price goes out”. That is exactly the point of buying diamonds online. If you are victim of online fraud while buying shoes for some 20$, you will be angry for a few days. But, in the case you buy a diamond that cost a few thousand dollars and you have been saving money for a longer period of time, not only you will be shocked, angry, depressed… but as well your fiancé, wife, husband or lover will also suffer for not getting his or her diamond. Let us check the most important things to consider while buying online a piece of this precious stone.

First of all, you must inform yourself about the diamonds and the abbreviations that are usually used in the diamond business. The diamonds themselves have some certifications; they usually provide the information about their quality. Naturally, if their quality is higher, the price will also be higher. If you are not certain what some the certification represents, make sure to inform yourself properly.

Once you have done this step, use Google (or your preferred search engine) to seek for the diamond retailers and dealers. This is also the tricky part since (because of the fraud reasons we have already mentioned). Consider the companies that have greater offer of diamonds and once you have selected a few of them, consider checking them at the professional diamond trade associations.

Check their offer and once you have found the diamond you like, compare it within the companies you have selected. The comparison we are talking about refers to the information presented in the certification (information about their clarity, carat weight, color and cut), but as well to the price of the diamond.

Once you have done all of these steps, roughly speaking, you have “googled”for the online stores, chosen the company, verified it and chosen the diamond, it is time to complete the purchase. Certainly, before you click the “pay” button, contact the seller to inform yourself about return policy and similar information.

Finally, once the diamond has arrived, take it and visit the appraiser with a good reputation within diamond industry. The appraiser will check the accuracy of the information stated in the certifications in relation to the diamond itself.

How To Buy Diamonds Online

Diamond Guide – For Buying The Perfect Diamond

If you are looking forward to buy a perfect diamond and do not know about the inns and outs of purchasing diamonds then diamond guides can be a really good option for you. With a guide you can get familiar with the procedure of buying the perfect diamond. By reading the Diamond Guide thoroughly you can discover the diamond purchasing information and along with descriptions like clarity, certificates, carat weight, diamond cuts etc.

Diamond Guide is necessary for a shopper to know about the diamonds before buying them and for this purpose guide provides with a glossary of terms, Diamond FAQ and information about different fancy shapes. Guides also provide a check list to the buyers so that they can ask different questions and make cost comparisons especially while purchasing diamonds online. Guides also feature 6 C’s techniques which include highly important instructions relating to the costs of the diamonds, cuts, and colors, clarity of the diamonds, carat weights and certificates. With the help of guide online shopping can be done with an ease as online shopping allows a shopper to research easily by comparing different offers, so that they get what they set out for.

A reputable retailer must be selected who must be providing accurate products information’s. To serve this purpose guide provides with some best online retailers who have large collections of diamonds so that buyers can easily make their purchases according to their requirements and price range. Instead of shopping from anywhere, online retailers provided by Diamond Guide make your purchases more secure and take care of what you will get and how you will get. Diamond Guide also provides with some online diamond wholesalers as online shopping allows you to buy whole sale diamonds, loose diamonds and finished diamond jewelry. Buying online with a help of a Diamond Guide is always beneficial as shopping through local jewelry shops kills so much time and buyers also do not get a chance to see a wide range of variety. Diamond Guide can also make a shopper learn to distinguish between a good deal and a bad deal.

 Diamond buying guide: Avoiding False Claims

False claims and costly bargains: How to spot fraud and avoid misrepresentation.

Diamond buying guide

Four key steps to avoiding fraud or misrepresentation:

The first step of Diamond buying guide is to buy from someone accessible and knowledgeable.

Sellers should have the skill to know for sure what they themselves are buying and selling. This is not to say that there are not bargains to be found in flea markets, estate sales, and so on, but you run a higher risk when purchasing in such places because of possible misinformation , intentional or otherwise. You must weight the risk versus the potential reward. In addition, before making a final purchasing decision, ask yourself whether or not you will be able to find the seller again if what you bought turns out to be other than represented. This is equally true when traveling and considering a jewelry purchase abroad.

Second Diamond buying guide is, ask the right questions.

Don’t be afraid to ask direct, even pointed questions. The key to getting complete information about what you are buying is asking good questions so you can be sure you are aware of important factors affecting quality and value.

Third Diamond buying guide is, get the facts in writing.

Be sure the seller is willing to put the answers to the questions you ask, and any representations made about the gem or jewelry you are considering, in writing. If not, we recommend against purchasing from this seller unless there is an unconditional return policy which allows merchandise to returned within a reasonable period of time for a full refund (not a store credit).

Finally, verify the facts with a gemologist appraiser.

It’s especially important to verify whatever has been put in writing with a professional gemologist appraiser. Some unscrupulous dealers are willing to put anything in writing to make the sale, knowing that written assurances or claims about the stone are often sufficient to satisfy buyers’ doubts. So this last step may be the most important to ensure you make a wise decision.

In general, you need to guard against fraud or misrepresentation in one of the following four areas:

Weight misrepresentation

Color alteration and misgrading

Flaw concealment and misgrading

Certification, alteration and counterfeit certificates

Always follow Diamond buying guide for Buying The Perfect Diamond

I want to get an 18K knife edge solitaire ring for my wife to give to her on our anniversary but I don’t know where I can get a decent one easily as well as at an affordable price?

Answer – 18K White Gold Knife Edge Solitaire ring from James Allen

The 18K white gold knife edge solitaire ring made available by James Allen on their online store is probably one of the most ideal gift options available to you, particularly if you want to make him feel special. Although solitaire settings represent extremely simple diamond rings, the beauty of it lies within the elegance.

On the other hand, when it comes to selecting a particular knife edge solitaire ring, you can play around with the size and style of the band. When you have a ring with a narrower band, the diamond will inherently look larger than it really is. On the contrary, a larger band can overshadow the size of the diamond making it look smaller. Therefore, if the person that you’re giving the ring to has small, narrow fingers then you probably should go for a narrow band size.

A knife edge solitaire ring is an excellent gift to present to your loved on a special occasion such as an anniversary. You can also go for other gems such as sapphire or emerald. But a knife edge solitaire ring is an excellent symbol of love and affection. This particular diamond ring setting is neither cheap nor too expensive therefore it does not represent a monetary hurdle for budget conscious consumers.

Click here to purchase your very own 18K White Gold knife edge solitaire ring From James Allen

On the other hand, there are a number of things that you need to be aware of when looking to purchase diamond jewelry such as a knife edge solitaire ring from the internet. Diamonds for example the diamond within a knife edge solitaire ring are graded in accordance to the 4 Cs of diamond grading. These can be defined as diamond color, diamond cut, diamond clarity and carat weight.

Diamond color refers to the amount of coloration or pigmentation present within a particular diamond. Diamond graders use an extremely simple method to grade diamonds. This system is based on a sequence of alphabets ranging from D (colorless) to Z(light yellow pigmentation). Naturally, colorless diamonds or near colorless diamonds are much more expensive as compared to diamonds that posses light yellow pigmentation.

On the other hand, diamond cut refers to the shape of the diamond in accordance with the amount of light that it reflects. A diamond that reflects most of the light that is projected upon its surface is brilliant and is therefore expensive. When you purchase a loose diamond or even an item such as knife edge solitaire ring, you have to primarily achieve a balance in regards to each grading criteria.

Take a look at this knife edge solitaire ring from James Allen

Such issues become particularly sensitive when dealing with the purchase of extremely expensive items such as diamonds and/or engagement rings for example a channel set brilliant cut diamond ring. Traditionally, the only venues of purchasing diamond or gem jewelry were through retail stores situated within large metropolitan cities and the like. However, with the inception of internet shopping, various online diamond dealers emerged, selling their wares at nominal prices as well as providing an extensive range of jewelry items including various varieties of channel set brilliant cut diamond engagement rings.

Click here to purchase your very own 18K white gold bow Tie Channel Set Brilliant cut Diamond Engagement Ring

So let’s consider for example a situation in which you want to purchase a particular channel set brilliant cut diamond ring for your fiancé; what is the first step that you can take to ensure the authenticity of the product that you’re purchasing? First of all, always opt for online diamond vendors who have established a reputation within regular online consumers. In essence, there will be numerous merchants selling a channel set brilliant cut diamond ring but what you have to determine by reading through testimonials of consumers is who the top two or three merchants are. Once you’ve picked out a reliable merchant like James Allen or BlueNile, the next step is to select a particular product which in this case is a channel set brilliant cut diamond ring for your fiancé.

After selecting the product, look for documentation concerning the authenticity of the diamond. Every reliable diamond merchant will have his or her diamonds certified by gemstone or diamond certification authorities such as the AGS (American Gem Society) or the GIA (Gemological Institute of America). Diamond certification is based upon a 4 criterion method which includes diamond color, diamond cut, diamond clarity and carat weight. These are also known as the Four C’s of diamonds grading. We will not get into the minute details of how each factor is used to grade a particular diamond; you can do that by clicking here. However, all that you should be aware of for the moment is the fact that without a certificate, you cannot verify the authenticity of a particular diamond (a channel set brilliant cut diamond ring in this case). Therefore, you can end up paying 2 grand for a jewelry item that in reality was worth only a couple of hundred bucks.

Lastly, you should also take a look at the shipping policies of the particular vendor that you’re doing business with. Every respectable and trustworthy diamond vendor will provide shipping insurance to his or her consumers since without any theft, loss or damage insurance coverage, purchasing diamonds off of the internet would be too big a risk for any normal buyer to undertake. Many vendors also offer a 30 day money back guarantee option which further establishes trust within the minds of buyers. So if you’re in the market for purchasing channel set brilliant cut diamond rings or other types of engagement rings for that matter then online shopping is a great option!

Check out this 18K white gold bow Tie Channel Set Brilliant cut Diamond Engagement Ring from James Allen

Buying a channel set brilliant cut diamond ring – things to keep in mind

Buying a channel set brilliant cut diamond ring – things to keep in mind