<<em>strong>When purchasing items off of the internet especially expensive ones like channel set brilliant cut diamond
rings, one of the most critical issues that consumers encounter on a regular basis is authenticity of the originality of the product as well as the guarantee whether the product will be delivered or not. Due to the simple nature of setting up a business on the web, the internet has provided numerous scammers’ access to unsuspecting consumers.
Such issues become particularly sensitive when dealing with the purchase of extremely expensive items such as diamonds and/or engagement rings for example a channel set brilliant cut diamond ring. Traditionally, the only venues of purchasing diamond or gem jewelry were through retail stores situated within large metropolitan cities and the like. However, with the inception of internet shopping, various online diamond dealers emerged, selling their wares at nominal prices as well as providing an extensive range of jewelry items including various varieties of channel set brilliant cut diamond engagement rings.
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So let’s consider for example a situation in which you want to purchase a particular channel set brilliant cut diamond ring for your fiancé; what is the first step that you can take to ensure the authenticity of the product that you’re purchasing? First of all, always opt for online diamond vendors who have established a reputation within regular online consumers. In essence, there will be numerous merchants selling a channel set brilliant cut diamond ring but what you have to determine by reading through testimonials of consumers is who the top two or three merchants are. Once you’ve picked out a reliable merchant like James Allen or BlueNile, the next step is to select a particular product which in this case is a channel set brilliant cut diamond ring for your fiancé.
After selecting the product, look for documentation concerning the authenticity of the diamond. Every reliable diamond merchant will have his or her diamonds certified by gemstone or diamond certification authorities such as the AGS (American Gem Society) or the GIA (Gemological Institute of America). Diamond certification is based upon a 4 criterion method which includes diamond color, diamond cut, diamond clarity and carat weight. These are also known as the Four C’s of diamonds grading. We will not get into the minute details of how each factor is used to grade a particular diamond; you can do that by clicking here. However, all that you should be aware of for the moment is the fact that without a certificate, you cannot verify the authenticity of a particular diamond (a channel set brilliant cut diamond ring in this case). Therefore, you can end up paying 2 grand for a jewelry item that in reality was worth only a couple of hundred bucks.
Lastly, you should also take a look at the shipping policies of the particular vendor that you’re doing business with. Every respectable and trustworthy diamond vendor will provide shipping insurance to his or her consumers since without any theft, loss or damage insurance coverage, purchasing diamonds off of the internet would be too big a risk for any normal buyer to undertake. Many vendors also offer a 30 day money back guarantee option which further establishes trust within the minds of buyers. So if you’re in the market for purchasing channel set brilliant cut diamond rings or other types of engagement rings for that matter then online shopping is a great option!