Worries About Buying A Ring Online.

Q: Buying a Ring Online Makes Me Nervous. If I Choose What Can I Expect?

A: There are a number of reputable online jewelers available to choose from, and most are likely to provide a good ring. However, if you want to be able to examine the ring without actually going to a shop, then is the online jeweler of choice. is the only online jeweler with the innovative virtual loupe technology that enables a customer to examine real photographs of available diamonds. The technique uses a 20 times magnification that enables a person to look at a diamond in close detail. Not only is it possible to examine the diamond online at James Allen, but the amazing high resolution 3D views of the rings give the prospective customer an excellent idea of what the finished ring will look like both on its own and on a person’s finger.

James Allen also has a gemologist on the staff at the Maryland and New York offices who is a very important part of the excellent customer service team. Any other concerns can be discussed with the gemologist, thus alleviating any further anxiety.

In addition to these services, provides each of the loose diamonds and diamond engagement rings with an independent lab report issued by either the Gemological Institute of America (GIA) or the American Gem Society (AGS). After receiving your purchase you are entitled to take this report, together with the purchased item to an independent, qualified gemologist to make sure the item is what you are expecting.

As with some other online jewelers, James Allen has a 30-day full refund or exchange policy if a customer is not 100% satisfied with their purchase so this should further alleviate the concern of not being able to hold the diamond in your hand before buying it.

Choosing a ring online with James Allen can be such an exciting process and the website is very user-friendly. Any concerns and difficulties can be discussed with the customer service team who is always keen to help.

As an example, take a look at Item # 11106W, an 18k white gold channel set princess cut diamond engagement ring. However, any item on display at can be just as remarkable.

It is often helpful to be given an example of an item available at a particular store, and this one gives an excellent idea of how effective the 3D views can be when trying to imagine what a ring will look like in reality.

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